Teaching communication strategies for the workplace: a multimodal framework

Abstract

Recent changes in Higher Education (HE) approaches to content delivery, coupled with breakthroughs in the Information and Communications Technology field, have led to a whole new multimodal approach to teaching (Jewitt, C. 2009). In: Jewitt, C. (Ed.), The Routledge handbook of multimodal analysis. Routledge, London & New York; Jewitt, C. (2013). Multimodal methods for researching digital technologies. In: Jewitt, C. and Brown, B. (Eds.), The SAGE handbook of digital technology research. Sage, London, pp. 250–265; Kress, G. and van Leeuwen, T. (2001). Multimodal discourse. Bloomsbury Academic, London). Multimodality in language teaching increasingly draws on multiple channels of communication and not simply text on a page. Multimodal awareness and competence are also paramount in intercultural and interpersonal communication, which has become increasingly common in today’s global workplace. Through the description of the activities implemented in the English for Professional Purposes (EPP) course entitled English for the World of Work, held at the University of Verona, we will illustrate our multimodal, EPP framework based on Littlewood’s learning continuum, which ranges from analytical study to experiential practice (2014). Our principal aim, however, is to highlight ways in which the didactic framework fosters an awareness of and competence in key areas such as multimodal competence and intercultural awareness as skills required for effective communication in today’s world of work.

From learner corpus to data-driven learning (DDL): Improving lexical usage in academic writing

“…This is the fact that the need for both university students and academics to improve their level of written English is still very much an issue. This has been discussed widely in the broader ESP literature (Flowerdew & Peacock, 2001;Hyland, 1998;Tang, 2012) but is still a problem, which is far from being solved (Ennis & Mikel Petrie, 2020;Hartle et al, 2022;Littlewood, 2014). The use of appropriate lexis is of particular importance when establishing an academic register, and awareness of academic lexis is key when developing academic skills such as reading (Hyland & Tse, 2009).…”

English Cross-Cultural Communication Teaching Based on Intelligent Image Sensor

“…In English teaching, cross-cultural communication teaching is a very important part, because it is related to the practical application of English in daily life. Hartle et al put forward a multimodal awareness and ability communication method in the English language teaching in the workplace they founded [1]. e method they proposed is very helpful for adults to conduct cross-cultural communication in English, but the content is more professional and only suitable for some groups of people.…”