Implementation of total quality management and continuous process improvement require validation of competencies by an institution's customers. This study was designed to determine if business faculty and business professionals perceive (a) business writing skills, (b) oral/interpersonal skills, (c) basic English skills, and (d) other business communication abilities with the same degree of importance. Four one-way analyses of variance revealed no significant difference between 35 business professionals and 30 business faculty concerning the four areas. However, when the 50 competencies within the four areas were ranked, some visible differences occurred in using the telephone and intercom, asking questions, and applying confidentiality. he increased emphasis toward total quality education, student and faculty accountability, and outcome-based education require evaluation and validation of the content of the undergraduate business communication course. During the past six years, Central Missouri State University (Central), a midsized regional institution, has adopted a new educational paradigm, Continuous Process Improvement (CPI). This paradigm espouses many of the principles of the total quality management (TQM) movement which is currently prevalent in business and industry. Two of several principles common to CPI and TQM include (a) explicitly stated outcomes (b) that have been validated by the organization's customers. Prospective employers and faculty members who are part of this study are some of the university's customers; others include students and alumni. The implementation of CPI and the total quality education process mandates that curriculum be validated by internal and external customers (faculty members and employers), hence the need for this study.Research emphasizes the need for excellent communication skills in the workplace (Barton & Kirsch,