Teaching Gerontology to the Business Community: Project Older Consumer

Markson, Elizabeth W.; Pratt, F. L.; Taylor, Sylvie

doi:10.1080/0380127890150308

Cited by 3 publications

(2 citation statements)

References 10 publications

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“…Media have been charged with failing to capture the reality of being old in America, and with creating and reinforcing negative stereotypes about old people (Bramlett-Soloman & Wilson, 1989;Gantz, Gartenberg, & Rainbow, 1980;Hilt & Lipschultz, 1999;Schramm, 1969;Markson, Pratt, & Taylor, 1989). Mass media have overlooked the emergence of elderly people as a major segment of the population-a generalization that has held for more than 30 years (Schramm, 1969).…”

Section: Gerontology and Behavior Of Older Peoplementioning

confidence: 99%

Election 2000: AARP Portrayals of Presidential Candidates and Issues

Lipschultz¹,

Hilt²

2002

SIMILE: Studies In Media & Information Literacy Education

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The 2000 United States presidential election was one of the closest in history, and issues of importance to older Americans such as Social Security, prescription drugs, and taxes were front and center in the national debate. This article examines how AARP, formerly the American Association of Retired Persons, portrayed the candidates and issues through its two publications: AARP Bulletin and Modern Maturity. The 2000 United States presidential election was one of the closest in history (Kranish & Johnson, 2000). Additionally, throughout the summer and fall of 2000, poll data suggested a split electorate (Whitman, 2000). Issues of importance to older Americans, such as social security, prescription drugs, and taxes were front and center in the national debate (Benedetto, 2000). The purpose of this article is to examine how AARP, formerly the American Association of Retired Persons, portrayed the candidates and issues through its two publications: AARP Bulletin and Modern Maturity. The presidential election cycle is viewed as an important time for public discussion to determine which social issues deserve to be at the top of the political agenda. Often, important issues do not receive adequate media attention in the periods between national elections. Therefore, during a presidential race, it is crucial to observe which social issues are given the most attention. In the case of AARP media, it would be valuable to know whether or not the most widely circulated publications to older people function as an alternative source of information. Literature Review AARP is an association that targets individuals 50 years of age and older, and focuses attention on issues of importance to older Americans. Its publications may be studied within a larger context of print media research and the field of gerontology. The study of mass media content that is targeted at older people requires a synthesis of disparate research because of the emerging nature of the communication gerontology field. We look first at the history of AARP and its publications. AARP describes itself as a nonpartisan association that promotes social welfare and education for older Americans. It was founded in 1958 and now has more than 30 million members: AARP membership is open to anyone age 50 or older, whether working or retired. Members receive Modern Maturity, a full-color bimonthly magazine that features health, consumer, and financial news and information, as well as entertainment and travel updates and a nationwide calendar of events. Members also receive the monthly AARP Bulletin, which offers late-breaking news and feature stories on a wide range of issues that affect midlife and older persons. ,http://www.aarp.org. Modern Maturity is the bimonthly flagship publication for AARP. Its circulation of 20.4 million is the largest of any magazine in the nation and reflects "the graying of America" (Vivian, 2001, p. 56). AARP mails Modern Maturity and AARP Bulletin to members, and they are archived on its Web site (www.aarp.org). AARP's huge membership offe...

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Section: Gerontology and Behavior Of Older Peoplementioning

confidence: 99%

Election 2000: AARP Portrayals of Presidential Candidates and Issues

Lipschultz¹,

Hilt²

2002

SIMILE: Studies In Media & Information Literacy Education

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“…In more general terms, critical gerontologists have charged the media with failing to capture the reality of being old in America and with creating and reinforcing negative stereotypes about old people despite the fact that they are the fastest growing segment of the population in the country (Schramm 1969;Gantz, Gartenberg, and Rainbow 1980;Bramlett-Soloman and Wilson 1989;Markson, Pratt, andTaylor 1989, as quoted in Hilt 1997, p. 4). Powell and Williamson (1985, p. 5) assert that various studies' bias against elderly people resulted in the studies' failure to report important information about ageing, an outcome that left some elderly feeling socially insignificant and powerless (Hilt 1997).…”

Section: Ageing Women In the Media Domainmentioning

confidence: 99%

Powerless or perilous? : Ageing women as an emerging social force in Hong Kong

Luk¹

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Doctor of Philosophy in Cultural StudiesAgeing women have so often been represented in government policy rhetoric, gerontology literatures and journalistic discourse as the genderless, powerless and passive objects of welfare and services;, by and large, as a social problem that needs to be monitored and managed. Taking a cultural research approach, this thesis explores ageing women's actual practices in Hong Kong social movements and aims to re-represent ageing women as active social agents capable of generating multiple "tactical identities" enabling them to participate in and interact with an environment that poses concrete challenges to their participation.In filling the gap between research on social movements and in social gerontology, both massively studied areas but ones whose mutual interactions are rare, this thesis reviews the social participations of three women at their late 60s and early 70s, who have been actively involved around issues of involuntary removal in public housing, and in health care and rent issues. The research explores how ageing women have used the notions of "Old Hong Kong" and "Old residents"-a rhetoric long bound up with their life histories in Hong Kong-to create a 'mask of ageing' in negotiation and interaction with the authorities, with neighbours, their community and, most importantly, their children. On the other hand, by acting as mothers, as grandmothers and as the "po po" (older woman in Cantonese) living next door, ageing women in effect compose collectives and form networks in their community to support their independent mode of living. The thesis argues that a new politics of ageing which addresses the everyday realities of ageing women's lives is essential if we are to offer an alternative interpretation of their ageing experiences. DECLARATION I declare that this is an original work based primarily on my own research, and I warrant that all citations of previous research, published or unpublished, have been duly acknowledged. ___________________ (LUK Kit Ling)

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Descriptive Analysis of News Magazines' Coverage of John Glenn's Return to Space

Hilt¹

2000

Educational Gerontology

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Teaching Gerontology to the Business Community: Project Older Consumer

Cited by 3 publications

References 10 publications

Election 2000: AARP Portrayals of Presidential Candidates and Issues

Election 2000: AARP Portrayals of Presidential Candidates and Issues

Powerless or perilous? : Ageing women as an emerging social force in Hong Kong

Descriptive Analysis of News Magazines' Coverage of John Glenn's Return to Space

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