“…In other words, it is an asset that improves a company's competitiveness. Perceived quality is a function of many factors, including corporate perspectives such as brand name recognition (Germann et al, 2020), brand image (Kim et al, 2015), brand promise (Lang et al, 2022), employer branding (Botella‐Carrubi et al, 2021), trust (Chen et al, 2020), and reputation (Gatti et al, 2012), as well as product perspectives such as product quality (Sebastianelli et al, 2015), region of origin (Dekhili & d'Hauteville, 2009; Han, 2020; Krystallis et al, 2007), sustainability (Harju, 2022), package size (Yan et al, 2014), price (Gotlieb & Sarel, 1991), and discounts and coupons (Kim et al, 2008).…”