Development of sustainable tourism is viewed through the scope of planning procedure, participation of all stakeholders, and resolving possible conflicts. The methodology is based on empirical exploration and compared two case studies of the Middle Danube Flow coast segment. The common denominator, apart from the location in the same region and on the bank of an international river, is the use of recycled land for the purpose of converting it into a tourist complex. This paper has a wider theoretical background, tailored and selected for this research purpose. Ambition was expressed to answer the questions of how to carry out the strategically set tasks at the level of detailed design and implementation, what kind of interactions to expect, and if it is possible to single out key approaches and steps and form recommendations for achieving satisfactory and non-conflicting results. The authors search and look for similarities among the chosen development directions and the decisions made which can point to a common methodological framework and options for creating an attractive, profitable, and sustainable tourist product. The conclusion is that desirable sustainable tourism can be reached through careful location and content selection, choice of adequate land use, and balanced alignment between protection and development. This paper indicates the possibility of an additional step towards a joint solution, which is not only a compromise, but is valued as being of high quality and desirable.