Technical skills and the ethics of market research

Michaelides, Pavlos E.; Gibbs, Paul

doi:10.1111/j.1467-8608.2006.00427.x

Cited by 5 publications

(3 citation statements)

References 18 publications

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“…This detracts from the explanatory power of any effects (Dalton et al 1999, Vandenberg & Nelson 1999) and shifts emphasis away from understanding the decision towards predicting it. As well as context and methodology, in terms of research ethics, and a critical perspective of enframing, this representation of choice and of consumption is potentially reductionist and dehumanizing (Michaelides & Gibbs 2006). While that kind of critique can apply to any model of behaviour, there is less scope in the planned behaviour model to reflect impulse, emotions and the apparent irrationality that is a perhaps typically 'human' characteristic of shopping behaviour.…”

Section: Ethical Decision Makingmentioning

confidence: 96%

“…Of course any such generalizations need to be hedged with a number of qualifications and caveats, which is partly what makes this a complex narrative, because these summaries are a hair's breadth away from gender stereotyping. They have potentially unethical consequences relating to how they enframe and homogenize the research 'subject' (Michaelides & Gibbs 2006). In addition to this ethical/ontological point, there is a common epistemological problem associated with generalized findings: the ecological fallacy.…”

Section: Gendermentioning

confidence: 99%

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Fair trade, ethical decision making and the narrative of gender difference

Morrell

Jayawardhena

2010

Business Ethics: A European Review

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Fair trade (FT) is of growing interest to those carrying out research into ethical decision making. In this paper, we report findings from a recent survey of FT purchasing among 688 retail shoppers in the United Kingdom. We examined the relationship between individual differences, in terms of gender and age, and three outcome measures: purchasing, word of mouth (WOM) recommendation and social advocacy. Though age appeared to have no significant effects, we found evidence of gender difference in each outcome measure. Females in our sample were more likely to purchase FT goods, to recommend them by WOM, and to advocate FT purchasing to friends and family. We discuss the implications of these findings in terms of the literature on ethical decision making and gender difference.

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Section: Ethical Decision Makingmentioning

confidence: 96%

Section: Gendermentioning

confidence: 99%

Fair trade, ethical decision making and the narrative of gender difference

Morrell

Jayawardhena

2010

Business Ethics: A European Review

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“…This should also be linked to the right to 'informed consent', as discussed earlier. One study stressed the need to treat subjects with respect, and fully engage with them as people, not just research objects (Michaelides and Gibbs 2006).…”

Section: Deception and Harmmentioning

confidence: 99%

Marketing Research Ethics: Researcher’s Obligations toward Human Subjects

Alsmadi

2008

J Acad Ethics

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This paper addresses the growing concern over violation of research ethics in marketing, in particular rights of human subjects in fieldwork, notably the right to informed consent; right to privacy and confidentiality; and right not to be deceived or harmed as a result of participation in a research. The paper highlights the interaction of the three main parties involved in most marketing research: the sponsoring organization (client or user), researcher, and participant in the survey, focusing on researcher's ethical responsibilities in interacting with human subjects in surveys. The paper stresses the importance of ethical integrity in marketing research and emphasizes the need to establish a universal model for regulatory requirements and well institutionalized practice of ethical research.

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Market research ethics: New practices but no new ideas

Cluley,

Green

2024

AMS Rev

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The ethical issues involved with marketing research are receiving increased public scrutiny, prompting calls for marketing scholars and research practitioners to revisit the issue. To support researchers and practitioners, this paper provides a systematic scoping review of research on the ethics of market research developed across a range of literatures (N = 134). It demonstrates that, over 70 years, marketing scholars have explored the ethics of market research from normative, descriptive, theoretical and technical approaches. But, while marketing scholars were once at the forefront of theorising the ethics of marketing research, the field is increasingly fragmented and specialized. The result is that, following a series of theoretical innovations in the 1980s, progress has all but ended. We ask why marketing scholars have turned away from the ethics of marketing research given the importance of the topic in practice.

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Technical skills and the ethics of market research

Cited by 5 publications

References 18 publications

Fair trade, ethical decision making and the narrative of gender difference

Fair trade, ethical decision making and the narrative of gender difference

Marketing Research Ethics: Researcher’s Obligations toward Human Subjects

Market research ethics: New practices but no new ideas

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