Techniques employed to create event prestige value for corporate VIPs: the V.I.P. Framework

Jones, Kayleigh; Moital, Miguel

doi:10.1515/ejthr-2017-0010

Cited by 5 publications

(4 citation statements)

References 42 publications

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“…Very important person services and social comparison VIP services are very common in life and are everywhere. These services can bring not only high-quality experiences to customers (Fan et al, 2019;Fandya et al, 2017;Fombelle et al, 2015) but also bring stable income and considerable profits to the firms that create them (Koba, 2012) and even create prestige value for the service providers (Jones and Moital, 2017). Existing research found that VIP customers feel higher self-worth and satisfaction than non-VIP customers (Fombelle et al, 2015).…”

Section: Theoretical Background and Hypothesesmentioning

confidence: 99%

“…For example, the hotel industry, banks, restaurants and airlines all offer customized areas or rooms for VIP customers. VIP services not only improve customer satisfaction (Fombelle et al, 2015) and perceived status (Fan et al, 2019) but also bring stable income and considerable profits (Koba, 2012) and even create prestige value for firms (Jones and Moital, 2017). To create status-symbol VIP services, service providers often improve the social visibility of VIP services and place VIP customers and ordinary customers in the same service scenario.…”

Section: Introductionmentioning

confidence: 99%

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The impact of social visibility of VIP services on satisfaction

Cao

2021

JSM

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Purpose From the perspective of customer segmentation, most scholars show more interest in the very important person (VIP) customer’s service experience and satisfaction; however, the way in which ordinary customers view VIP services has received less attention. Based on fairness heuristic theory and social comparison theory, this study aims to examine the impact of the social visibility of VIP services on ordinary customers’ satisfaction and explored the underlying mechanisms and boundary conditions of this effect. Design/methodology/approach Two experiments were conducted, Study 1 verified the main effect and mediating effect, Study 2 tested the moderating effect. Findings The results show that the social visibility of VIP services decreases ordinary customers’ satisfaction and perceived fairness mediates this effect. The deservingness of VIP status moderates the connection between social visibility and perceived fairness. Research limitations/implications This research changes the objects of VIP services research and focuses on ordinary customers as its main group and expands the scope of social comparisons among customers. Practical implications The findings expand the scope and perspective of research on VIP services and provide guidance to service providers to reduce ordinary customers’ feelings of unfairness so as to improve customer satisfaction. Originality/value This study explores the effect of the social visibility of VIP services on ordinary customer satisfaction from the perspective of perceived fairness, as well as the underlying mechanism and boundary conditions of the effect.

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Section: Theoretical Background and Hypothesesmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

The impact of social visibility of VIP services on satisfaction

Cao

2021

JSM

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“…This initial stage revealed that the prestige of sports events experiences is often enhanced when event participation takes place in the form of VIP (very important person) consumption. This is not surprising as VIP experiences hold a number of attributes that previous research suggested denote prestige (Jones & Moital, 2017). Consequently, we carried out a further nine interviews in 2016 with individuals who had attended sports events as a VIP.…”

Section: Interviewsmentioning

confidence: 81%

Summary of cognitive, affective, and behavioural outcomes of consuming prestigious sports events

Moital

Bain

Thomas

2019

Sport Management Review

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In this paper, the authors explore the range of cognitive, affective, and behavioural outcomes of consuming prestigious sports event experiences. The authors obtained means-end chains from 19 individuals from across a range of ages and both genders. A total of 39 examples of events were discussed by participants encompassing 25 unique events and 11 different sports. Outcomes were multi-dimensional. At the cognitive level, consumers developed outer-and inner-directed outcomes. At the affective level, prestigious sports events made consumers feel positive emotions, while at the same time energising them to attend in order to avoid negative emotional states. At the behavioural level, four types of outcomes served as a consequence of attending prestigious events: patronage, financial, communication and experiential. By recognising the multiple outcomes associated with the consumption of prestigious sports event experiences, managers will be better equipped to design experiences that satisfy consumer requirements.

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“…At events such as prestigious sport matches or cultural performances, VIPs are semi-disguised in special booths, but still open to the admiring gaze of the less privileged, and their cars may be parked in very visible spots in order to increase the attention of the other visitors towards those privileged guests as well as towards the event itself. This visibility can be further amplified through, for example, social and other media, and alliances with the media can be interwoven elements in this respect (Jones and Moital, 2017).…”

Section: Quadrant 1: Conspicuous Consumptionmentioning

confidence: 99%

Conspicuous non-consumption in tourism: Non-innovation or the innovation of nothing?

Sørensen

Hjalager

2019

Tourist Studies

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Referring to current phenomena and consumer behaviour in tourism, this article develops the concept of conspicuous non-consumption. It addresses the deliberate avoidance of (over)spending during holidays and states that this behaviour may be just as conspicuous and provide social signals that are just as strong as those connected to the consumption of expensive luxury goods. The conceptual development is based on a combination of the two dichotomies of ‘consumption versus non-consumption’ and ‘conspicuous versus inconspicuous’, resulting in four conceptually distinctive categories of behaviour: conspicuous consumption, conspicuous non-consumption, inconspicuous non-consumption and conspicuous non-consumption. The latter, conspicuous non-consumption, is of special interest in this article, exemplified through personal vignettes. Explorative readings of travel blogs lead to the identification of five themes that characterize conspicuous non-consumption in tourism: ‘identity building’, ‘recycling, upcycling and repurposing’, ‘spiritualizing’, ‘retreating and detoxing’ and ‘slowing down’. Usually, tourism innovation policies are characterized by a ritual growth compulsion, and do not celebrate non-consumption, which is found to be synonymous with non-innovation. This is a paradox for the timely modernizing of tourist services and destinations. Increasingly, there is a need to reorient innovation and to give consideration to how the innovation of ‘nothing’ can also undergo a distinctive progression and even contribute positively to tourism economies. This article highlights the entry points for innovation at the tourism business and destination levels.

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Techniques employed to create event prestige value for corporate VIPs: the V.I.P. Framework

Cited by 5 publications

References 42 publications

The impact of social visibility of VIP services on satisfaction

The impact of social visibility of VIP services on satisfaction

Summary of cognitive, affective, and behavioural outcomes of consuming prestigious sports events

Conspicuous non-consumption in tourism: Non-innovation or the innovation of nothing?

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