Techniques of Neutralization Theory and Positive Deviance

Shoenberger, Nicole A.; Heckert, Alex; Heckert, Druann Maria

doi:10.1080/01639625.2012.707497

Cited by 27 publications

(20 citation statements)

References 29 publications

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“…Conversely, negative deviance refers to non-conformity which is negatively evaluated (e.g. a serial killer, Shoenberger, Heckert, and Heckert 2012), while deviance admiration involves non-conformity which for some reason is admired (e.g. Bonnie and Clyde, Shoenberger, Heckert, and Heckert 2012).…”

Section: Stigma Positive Deviancy and The Mediamentioning

confidence: 99%

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Dynamics of positive deviance in destigmatisation: celebrities and the media in the rise of veganism

Lundahl

2018

Consumption Markets & Culture

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How is positive deviance utilised by the news media in the destigmatisation of a consumption practice? I study this question in the context of veganism through critically informed frame analysis of a major British newspaper, the Daily Mail. This context is ideal for such an analysis as the image of veganism has been transformed in the recent years from a stigmatised lifestyle to a normalised, healthy diet. Furthermore, this transformation has particularly taken place through celebrities, who are conceptualised as positive deviants. I then develop a discursive framing perspective of the role of media in the destigmatisation process of a consumption practice. The resulting framework shows how media can use positive deviance in destigmatisation by managing both the boundaries of the stigmatised practice and the dynamics of positive deviancy. Moreover, this framework contextualises the different frames in terms of the organisational, institutional, and national context as well as macro-level ideologies.

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Section: Stigma Positive Deviancy and The Mediamentioning

confidence: 99%

“…gifted students being evaluated positively by teachers but negatively by peers, Huryn 1986). Hence, Shoenberger, Heckert, and Heckert (2012), for instance, investigate how gifted students deal with the negative evaluations of their deviance in order to analyse how the dynamic nature of positive deviance can be managed by the individual.…”

Section: Introductionmentioning

confidence: 99%

Dynamics of positive deviance in destigmatisation: celebrities and the media in the rise of veganism

Lundahl

2018

Consumption Markets & Culture

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“…Neutralization theory has been well researched and applied to a variety of different behaviors, including (but not limited to) cheating and underage drinking by college students [60,61], street "tagging" [62], "positive" deviance (i.e., high-achieving students) [63], white-collar crime [64][65][66], domestic violence [67][68][69], breastfeeding [70], animal rights activists [71], sexual violence [72][73][74][75], pedophilia [76,77], zoophilia [78], and killing in war [79]. However, there are limited studies examining murderers' use of neutralizations, particularly how serial murderers may use these not only to account for their crimes, but also manage their identities [1,12].…”

Section: Neutralization Theorymentioning

confidence: 99%

Denying the Darkness: Exploring the Discourses of Neutralization of Bundy, Gacy, and Dahmer

James

2019

Societies

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This exploratory study analyzed how three serial killers (i.e., Bundy, Gacy, and Dahmer) potentially rationalized and justified their murders by applying techniques of neutralization. This paper discusses how the use of these neutralizations also functions as a form of stigma management assisting in the maintenance of a positive presentation of self, thus mitigating responsibility for their crimes. This study conducted a content analysis of data comprised from interviews and case histories of these three serial killers. Based on these analyses, the impression is conveyed that these killers used neutralizations to manage their identities (i.e., present “normal” selves), mitigate responsibility for their actions, and minimize the stigma associated with being labeled a serial killer.

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“…Several sociologists have made substantial inroads to advance the field of positive deviance in particular, typically adopting one of two strategies: to expand and refine the concept of positive deviance theoretically, for example, Ben-Yehuda (1990), Dodge (1985), Heckert (1998), Spreitzer andSonenshein (2004), or to take existing social theories and apply or test them against empirical cases representing positive deviance. Examples of scholars employing this latter strategy include Wolfzorn et al (2006), Heckert and Best (1997), Shoenberger et al (2012), Shoenberger et al (2015).…”

Section: Theoretical Origins Of Positive Deviancementioning

confidence: 99%

“…The few efforts to advance the concept of positive deviance theoretically have been typically pursued through several different strategies: refining the concept theoretically, for instance by proposing a typology of deviance (Heckert and Heckert, 2002), or employing existing social theories to test how well they explain empirical cases of positive deviance (Shoenberger et al, 2012). These strategies remain in their infancy amongst deviance literature (Shoenberger et al, 2015) and future possibilities are plentiful for extending positive deviance conceptually to better understand the nature of and conditions that bring about this uncommon yet important social phenomenon.…”

Section: Opportunities For Positive Deviance In Theory and Practicementioning

confidence: 99%

Energy access transitions in South Asia: a study of positive deviance and the enabling mechanisms for social change at the community level

Herington¹

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Ensuring modern energy access for all is understood to be a necessary ingredient for alleviating poverty, achieving shared prosperity and social justice. As such, the goal is now recognised as a critical development priority for the international community, explicit as Sustainable Development Goal 7. Yet despite global efforts, many communities in developing countries do not have access to the energy services that sustains many aspects of modern life.Understanding the individual, household and social (community) level interactions with respect to the energy choices that people make is crucial to support effective policy and program design. Yet, understanding these social interactions remains a critical research gap in energy scholarship. The primary goal of the research, therefore, aims to address this gap in the literature by examining the drivers and mechanisms -i.e. leadership, personal and collective motivation, and/or the nature of

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Techniques of Neutralization Theory and Positive Deviance

Cited by 27 publications

References 29 publications

Dynamics of positive deviance in destigmatisation: celebrities and the media in the rise of veganism

Dynamics of positive deviance in destigmatisation: celebrities and the media in the rise of veganism

Denying the Darkness: Exploring the Discourses of Neutralization of Bundy, Gacy, and Dahmer

Energy access transitions in South Asia: a study of positive deviance and the enabling mechanisms for social change at the community level

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