2004
DOI: 10.13008/2151-2957.1038
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Techno-Scientific Spectacle: The Rhetoric of IMAX in the Contemporary Science Museum

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Cited by 2 publications
(3 citation statements)
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“…In instances such as these, the sense of immersion is created not only with rhetorical but also with spatial and technological strategies, especially techniques of surround sound. In this regard, sonification is similar to IMAX, which 'employs a host of technological and architectural devices, such as wide screens, large-format projection, digital surround sound, and stadium-style seating, to create a more absorbing and intense sensory experience for viewers' (Recuber, 2007: 316; also see Griffiths, 2008;Ploeger, 2004). As in the IMAX cinema, the sense of immersion of sonification rarely depends on a single sense, but rather on the interplay of the senses; vision and touch are involved alongside sound in many sonifications.…”
Section: Immersed In Soundmentioning
confidence: 99%
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“…In instances such as these, the sense of immersion is created not only with rhetorical but also with spatial and technological strategies, especially techniques of surround sound. In this regard, sonification is similar to IMAX, which 'employs a host of technological and architectural devices, such as wide screens, large-format projection, digital surround sound, and stadium-style seating, to create a more absorbing and intense sensory experience for viewers' (Recuber, 2007: 316; also see Griffiths, 2008;Ploeger, 2004). As in the IMAX cinema, the sense of immersion of sonification rarely depends on a single sense, but rather on the interplay of the senses; vision and touch are involved alongside sound in many sonifications.…”
Section: Immersed In Soundmentioning
confidence: 99%
“…2 Jon Turney (2004) argues that the sublime is a particularly powerful medium for the popularization of science, but his analysis is limited to textual evocations of the sublime in popular science writing. As I suggest here, the sublime can be particularly effective when it is realized in sensory experience, as is done in sonification as well as other domains, such as IMAX shows and interactive exhibits that have become a mainstay of many science centres and museums (Griffiths, 2008;Macdonald, 1998;Ploeger, 2004). The Wien Modern performance is an excellent example of such an evocation of the sublime through sonification; the self-professed goal of the evening was not to create beautiful music, but to translate scientific measurements describing dynamic events in the brain into a sensory experience -and a somewhat threatening and oppressive experience at that.…”
mentioning
confidence: 99%
“…5 The challenge, as Joanna Ploeger (2004) has explained for science museums, is to engage a large popular audience and bring it back for more. The Lincoln Museum rises to the task with a handsome building clad in a bright brown marble.…”
mentioning
confidence: 99%