Technological evolution and tourist decision-making: a perspective article

Stylos, Nikolaos

doi:10.1108/tr-05-2019-0167

Cited by 33 publications

(21 citation statements)

References 26 publications

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“…SNS platforms are gradually integrating the next-generation technologies such as blockchain, recommendation algorithms, deep learning, augmented/virtual reality and artificial intelligence, to revolutionize the tourism pre-travel and during-travel experiences (Stylos, 2019;Williams et al, 2019). Hence, more empirical work is needed to understand the role of efficacious SNS message design in enhancing the consumerbrand relationship.…”

Section: Tourism Marketing With Social Networking Sitesmentioning

confidence: 99%

Effect of message orientation/vividness on consumer engagement for travel brands on social networking sites

Yousaf

Amin

Jaziri

et al. 2020

JPBM

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Purpose The purpose of this study is to examine how consumer-brand engagement on social networking sites (SNS) is an outcome of the message orientation/vividness. Design/methodology/approach Message design is proposed to include two components, namely, orientation and vividness. The message orientation is classified as either task/instrumental or socioemotional. The message vividness is measured through content type. The consumer-brand engagement is conceptualized at three levels, namely, cognitive (comment), affective (shares) and conative (likes). A total of 1,000 posts were collected from the official Facebook pages of the 10 most popular travel brands, five each from India and the USA. These two countries were chosen as they are culturally different, with the former representing a largely collectivist culture and greater social connectivity and the latter representing primarily an individualistic culture. Findings The study reveals that greater message vividness, with more interactive/audio-visual content, leads to higher engagement. The task/instrumental message orientation leads to low-/medium-level engagement. Overall, a combination of high-vividness and socioemotional orientation generates maximum engagement. India and the USA depict unique effects of message orientations/vividness on the consumer-brand engagement levels, indicating cultural implications for the brand SNS messages – effectiveness. Research limitations/implications The study’s conceptualization of consumer-brand engagement reflected through the consumers – responses to brands – SNS messages, represents new knowledge. The unique effects of message vividness and orientation on consumer-brand engagement and the variations across cultures is also a novel contribution to the extant branding literature. Practical implications The brand marketers should not only design their SNS messages with appropriate vividness/orientation but also tweak them across cultures, for maximum consumer engagement. Originality/value The study is a novel attempt to deploy the interaction process analysis framework in an SNS setting.

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Section: Tourism Marketing With Social Networking Sitesmentioning

confidence: 99%

Effect of message orientation/vividness on consumer engagement for travel brands on social networking sites

Yousaf

Amin

Jaziri

et al. 2020

JPBM

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show abstract

“…These organizational activities produce corresponding BD transactions, such as webpage visiting data, web search data, online data for bookings and internal databases on revenue management (Guillet, 2020;Guillet and Mohammed, 2015). They can contribute greatly to a better understanding of tourist decision-making and to improve tourism marketing perspectives (Antonio et al, 2019;Stylos, 2020). BD's usefulness has been acknowledged widely for creating effective customer targeting and service delivery in the tourism sector (Mariani et al, 2018).…”

Section: Introductionmentioning

confidence: 99%

Big data empowered agility for dynamic, volatile, and time-sensitive service industries: the case of tourism sector

Stylos

Zwiegelaar

Buhalis

2021

IJCHM

Self Cite

152

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Purpose Dynamic, volatile, and time-sensitive industries, such as tourism, travel and hospitality require agility and market intelligence to create value and achieve competitive advantage. The aim of the current study is to examine the influence of big data (BD) on the performance of service organizations and to probe for a deeper understanding of implementing BD, based on available technologies. Design/methodology/approach An ethnographic study was conducted following an abductive approach. A primary qualitative research scheme was used with 35 information technology and database professionals participating in five online focus groups of seven participants each. Analytical themes were developed simultaneously with the literature being revisited throughout the study to ultimately create sets of common themes and dimensions. Findings BD can help organizations build agility, especially within dynamic industries, to better predict customer behavioral patterns and make tailor-made propositions from the BD. An integrated BD-specific framework is proposed to address value according to the dimensions of need, value, time and utility. Research limitations/implications Little research exists on the key drivers of BD use for dynamic, real-time and agile businesses. This research adds to the developing literature on BD applications to support organizational decision-making and business performance in the tourism industry. Originality/value This study responds to scholars’ recent calls for more empirical research with contextual understanding of the use of BD to add value in marketing intelligence within business ecosystems. It delineates factors contributing to BD value creation and explores the impacts on the respective service encounters.

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“…Ainda, Stylos (2019) apresenta que os modelos que prevaleceram na literatura de escolha turística resultaram de modelos de pesquisa do consumidor desenvolvidos antes dos anos 2000, quando a maioria das tecnologias digitais não existia ou estava em fase experimental. Assim, Stylos (2019) destaca o papel das plataformas de mídia social, aplicativos móveis, sistemas de recomendação e agentes autônomos de inteligência artificial na mediação de decisões de viagem, e que é necessária uma nova abordagem teórica para a tomada de decisões em turismo.…”

Section: Ii2 Comportamento Do Consumidor Do Turismounclassified

“…Neste sentido, vários têm sido os estudos (Neidhardt e Werthner, 2018;Leung, 2019;Stylos, 2019) acerca desse consumidor que utiliza a Internet para obter as informações dos produtos/serviços que pretende adquirir, avaliar sua experiência, bem como para realizar a compra propriamente dita. Morgado (2003) cita que os estudiosos têm procurado explicar esse comportamento a partir de três grandes grupos: o perfil do consumidor, o uso que faz a Internet e as atitudes que têm em relação à compra online.…”

Section: Ii2 Comportamento Do Consumidor Do Turismounclassified

A intermediação virtual dos serviços turísticos: um estudo com ênfase nos usuários de sites de hospedagem

Perinotto¹,

Santos²,

Araújo³

et al. 2021

Rev Oc Tur

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A criação da internet ao final de 1990 transformou o setor turístico, colocando-o como um dos setores essenciais do comércio eletrônico. Este estudo objetiva verificar a influência da internet na tomada de decisão do consumidor no planejamento da viagem, especificamente quanto a escolha e contratação dos meios de hospedagem. Para a construção desta pesquisa foi realizado levantamento bibliográfico sobre comércio eletrônico, turismo e comportamento do consumidor. Esta pesquisa se utilizou de coletada de dados por meio do método Survey Online, que foram respondidos por 366 internautas, concentrados no Estado do Ceará, um dos maiores mercados online do Nordeste, particularmente na sua capital, Fortaleza. Para analisar os dados foi utilizada a técnica de estatística descritiva. Os resultados apontam a importância do meio virtual, bem como a praticidade que o smartphone oferece para a realização dos serviços turísticos, contrapondo, até mesmo, o fator financeiro em termos de disposição do usuário quanto a sua utilização. A contribuição destes resultados para o setor de hospedagens se faz por meio da reiteração da importância do comércio eletrônico na relação de consumo, oferecendo experiências de acordo com o perfil, e principalmente em uma versão adaptativa (responsiva) para smartphones

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Technological evolution and tourist decision-making: a perspective article

Cited by 33 publications

References 26 publications

Effect of message orientation/vividness on consumer engagement for travel brands on social networking sites

Effect of message orientation/vividness on consumer engagement for travel brands on social networking sites

Big data empowered agility for dynamic, volatile, and time-sensitive service industries: the case of tourism sector

A intermediação virtual dos serviços turísticos: um estudo com ênfase nos usuários de sites de hospedagem

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