“…So, among well-scientists who determined green economy aspects approaches as well as community impact on global sustainability are Gunay, Kurtishi-Kastrati and Krsteska [7], Ngare, Otieno, Omwami, Ogutu, Opiyo, Gikonyo and Otieno [11], Söderholm [16]. Besides this, green entrepreneurship and small medium enterprise sustainable performance are considered in papers by Alraja, Imran, Khashab and Shah [2], Pangarso, 1126Pangarso, (2023 012010 IOP Publishing doi:10.1088/1755-1315/1126/1/012010 2 Sisilia, Setyorini, Peranginangin and Awirya [14]; Vasilescu, Dimian and Gradinaru [17]. It is also noteworthy that studies by Agrawal, Wankhede, Kumar, Upadhyay and Garza-Reyes [1], Montealegre and Iyengar [8]; Yixin, Maomao, Jing and Rui [19] aim to reveal the variability of different strategies to satisfy consumers changing the business model.…”