Technology Acceptance Model: Extension to Sport Consumption

Ibrahim, Hafedh

doi:10.1016/j.proeng.2014.03.152

Cited by 18 publications

(19 citation statements)

References 17 publications

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“…TAM has been applied in various areas of technology adoption. In sport research, TAM has been used as a framework to investigate the adoption of sports brand apps (Byun et al, 2018) and the use of sports websites (Ahn et al, 2014; Hur et al, 2012; Ibrahim, 2014) for varying informational, recreational, and purchase purposes. Particularly, Hur et al (2012) offer a sport contextualisation to TAM by developing the sports website acceptance model (SWAM).…”

Section: Literature Reviewmentioning

confidence: 99%

Viewing the Game Textually: Online Consumption of Live Text Commentary as Alternate Spectatorship Among Nigerian Football Fans

Ojomo

Olomojobi

2019

Communication & Sport

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Live text commentary has, in recent years, emerged as a prominent mode of reporting sports actions to an online audience in real time. Prior studies have mainly adopted a textual analysis approach in examining this written genre of sports commentary. Working within a media multitasking and technology acceptance paradigm, this study investigated the patterns of, perceptions, and motivations that drive online consumption of live text commentary among football fans. Data were obtained from a survey of 312 Nigerian football fans. Findings showed that Nigerian fans access live text commentary in a supplementary and contemporaneous fashion with television and radio live football broadcasts. It was revealed that fans were more likely to access live text commentary to follow European football league matches than those of the domestic league. However, the local–foreign spectatorship preference margin was found to be minimal when fans follow country-based football matches. Results also established that fans' motivations and perceptions, which were found to be more utilitarian than hedonic in direction, significantly mediate the relationship between actual consumption and intention for future consumption of live text commentary. Implications and contributions of the study's findings were discussed.

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Section: Literature Reviewmentioning

confidence: 99%

Viewing the Game Textually: Online Consumption of Live Text Commentary as Alternate Spectatorship Among Nigerian Football Fans

Ojomo

Olomojobi

2019

Communication & Sport

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“…However, empirical research focused on consumer behavior at the intersection of sport content and media technology acceptance and use is still limited (e.g. Ibrahim, 2014).…”

Section: Introductionmentioning

confidence: 99%

Sport content and virtual reality technology acceptance

Kunz

Santomier

2019

SBM

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PurposeNotwithstanding the dynamics of digital transformation and its relevance for revenue generation in the entertainment industry, empirical research that focused on consumer behavior at the intersection of sport content and media technology acceptance is limited. Virtual reality (VR) is a re-emerging and nowadays commercially available technology that impacts sport consumed through media. The purpose of this paper is to investigate the consumer acceptance of VR technology and highlight the effects of content quality and flow experience as influencing factors of behavioral intention.Design/methodology/approachBased on a literature review, the authors constructed and empirically tested a model that extends the unified theory of acceptance and use of technology (UTAUT2) by considering additional antecedent factors. Participants (N=570) in the empirical study viewed sport content via VR technology (Sport VR) and completed a survey before and after viewing. The authors conducted factor analysis and structural equation modeling.FindingsThree UTAUT2 influencing factors, i.e., performance expectancy, social influence and hedonic motivation, showed significant effects. Furthermore, flow and content quality had positive indirect effects. Thus, the quality of sport content and the state of flow that users experience when immersed in a VR environment are relevant factors that determine the performance expectations of consumers and their Sport VR usage intention.Originality/valueThis empirical study contributes to knowledge on consumer acceptance of a hedonic technology in a sport media context. Moreover, two factors extended the established UTAUT2 model.

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“…http://www.actacommercii.co.za Open Access Ibrahim 2014;Park & Kim 2014;Wallace & Sheetz 2014) and can be used in the statistical analyses of future business tourism events-related studies. Ayeh (2015) and Kim et al (2008aKim et al ( , 2008b highlight the importance of user attitude in technology acceptance.…”

Section: Limitations and Avenues For Future Researchmentioning

confidence: 99%

Investigating the intentions of tourism providers and trade exhibition visitors to use technology: A technology acceptance model approach

2019

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This article considered the use of technological tools by tourism trade exhibition visitors from a marketing perspective. Research purpose:The main aim of this article was to investigate the adoption and use of technology by tourism providers within the context of business events and exhibitions. Motivation for the study:To inform the tourism business practitioners about the efficient and appropriate uses of technological platforms in connecting and interacting with potential stakeholders at tourism events or exhibitions.Research design, approach and method: A conceptual model was suggested and four hypotheses were advanced and empirically tested for the prediction of a business tourist's intention to accept technology (BTIAT) model. The target population was professional exhibition visitors -consisting of six groups: hunters, sport shooters, gun collectors, game farmers, professional hunters and anglers -who attended HuntEx 2015 (sample size = 403). A quantitative, inductive research approach was adapted, while general linear modelling (GLM) was applied to analyse the data.Main findings: The study's findings indicate that business tourists' intention to use online technology was explained when the interaction between business tourists' perceived usefulness of online technology and business tourists' perceived ease of use of online technology are entered into the equation. Practical/managerial implications:The providers of business tourism services (owners and managers) should consider the development of mobile applications to enhance the overall experience of business tourists when attending an event or exhibition, on condition that the application is relevant to the event and easy to use. Contribution/value-add:The study suggested the adequate adoption and efficient uses of mobile applications by business tourism providers as a tool in improving and rendering more attractive the tourists' experience.

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Technology Acceptance Model: Extension to Sport Consumption

Cited by 18 publications

References 17 publications

Viewing the Game Textually: Online Consumption of Live Text Commentary as Alternate Spectatorship Among Nigerian Football Fans

Viewing the Game Textually: Online Consumption of Live Text Commentary as Alternate Spectatorship Among Nigerian Football Fans

Sport content and virtual reality technology acceptance

Investigating the intentions of tourism providers and trade exhibition visitors to use technology: A technology acceptance model approach

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