Buddhism in Mainland China has demonstrated evident inclinations in
recent decades towards This-worldly engagements and has accommodated
adherents’ demands for blessing and spirituality. In this process, media
and digital technology have played an abiding and enabling role, not only
as a new venue of preaching, but also a new frontier of social experiences
that religions strive to shape and influence. This chapter investigates the
entanglement of digital media and religion through a case study of the
recent rise and popularisation of This-worldly Buddhism. In particular, it
documents: (1) Chinese Buddhist organisations’ and clergies’ use of social
media as a public engagement approach, and (2) the seemingly paradoxical
involvement of Buddhism in secular activities such as technological
innovation and creativity to reconcile the relationships between religion
and technology.