Technology-Driven Online Marketing Performance Measurement

Bowie, David; Paraskevas, Alexandros; Mariussen, Anastasia

doi:10.4018/ijom.2014100101

Cited by 4 publications

(4 citation statements)

References 54 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The closer the correlation coefficient is to 1, the stronger the positive correlation. The closer the correlation coefficient is to -1, the stronger the negative correlation (Bowie, Paraskevas, & Mariussen, 2014). This indicates that a majority of the correlations are strong correlation apart from a few correlations with medium strength (testimonials-product standards, testimonials-social media, and product standards-testimonials).…”

Section: Exploratory Studymentioning

confidence: 92%

E-marketing strategy: to improve customer preference for local brand over foreign brand in the era of a developing country

Adwan

2019

Innovative Marketing

View full text Add to dashboard Cite

This research will determine the factors that influence customer preference for local brands over foreign brands in the era of a developing country. This is a quantitative research design. Questionnaires have been used to collect the data on product standards, social media engagement, local positive testimonials, brand application and brand trust. The sample size was 80 – randomly selected. Organizations should improve quality, design, compatibility, consistency, attitude and online appearance on YouTube, Facebook, Instagram, and LinkedIn. Celebrity testimonials have more influence on consumers than a non-celebrity testimonial. The research is original in that it was conducted from scratch. Moreover, the researchers sought help from previous research in the field to define technical terms, of which have been cited accordingly.

show abstract

Section: Exploratory Studymentioning

confidence: 92%

E-marketing strategy: to improve customer preference for local brand over foreign brand in the era of a developing country

Adwan

2019

Innovative Marketing

View full text Add to dashboard Cite

show abstract

“…[6] Marketing affiliation is regarded as the best model for inexperienced business actors because the business person's only responsibility is to market; there is no need to produce, package, and distribute, answer complaints, or build a product sales website. [7] The method of dealing with affiliate service providers is how this approach operates. This concept emerged and became a choice because its working procedure was thought to be significantly quicker.…”

Section: Affiliate Marketing; the Contract And Its Implementing Mecha...mentioning

confidence: 99%

Regulations on the Registration System of Marketing Affiliation Program on Electronic Contracts for Minors without Parental Consent

Alfaqiih,

Agus Riswandi

et al. 2023

KSS

View full text Add to dashboard Cite

Many of the participants of marketing affiliation programs are children, and their parents have not approved of their participation in the marketing affiliation program. This allegedly occurred because the information system of the application organizer in the affiliation program did not accommodate the alignment of legal requirements, which is one of the conditions for the validity of a contract. The purpose of this study is to normatively elaborate on the general practice of organizing marketing affiliation programs in Indonesia, particularly in identifying the legal loopholes for the program participants who happen to be underage and without parental permission. This study concluded that the registration system for marketing affiliation programs has loopholes that do not prevent participation in marketing affiliation programs by underage participants who do not have parental permission. Given that the loophole indirectly ignores the conditions of capacity, this will almost certainly affect the existence of electronic contracts agreed upon by the parties. Information system operators in marketing affiliation programs must create a more accommodating system to meet these legal requirements’ full scope. The system can be developed, particularly during the registration phase, so that the system has a filtering mechanism for immature registrants. As a result, changes to regulations governing electronic transaction practices are required to ensure that electronic transaction operators develop an electronic transaction system that meets the requirements for adult age limits and parental consent. Keywords: Affiliate Marketing, Electronic Contract, Minors, Parental Consent

show abstract

“…This could further enhance the marketing systems development, and could thus greatly contribute to CRM success and marketing performance [10,44,57]. The significant positive impact of technology-based CRM on organizational and marketing performance has been reported by a number of studies [33,44,58]. In the context of hotels, Mohammed and Rashid [54] found a significant and positive link between CRM technology and performance.…”

Section: Crm-based Technology and Marketing Performancementioning

confidence: 99%

Marketing Performance Sustainability in the Jordanian Hospitality Industry: The Roles of Customer Relationship Management and Service Quality

et al. 2022

View full text Add to dashboard Cite

This study examines the mediating role of service quality between customer relationship management (CRM) performance dimensions and the marketing performance of Jordanian hotels using resource-based view theory and contingency theory. A self-administered survey was conducted on 162 general managers of hotels in Jordan. The data were analyzed using partial least squares structural equation modelling. The findings of the study indicated that service quality mediated the relationship between the CRM performance dimensions (key customer focus, CRM knowledge management, CRM organization, and CRM-based technology) and the marketing performance of Jordanian hotels. This study provides significant contributions to theory and practice. From a theoretical perspective, this study fills in the literature gaps by providing insights about the mediating role of service quality in the relationship between customer relationship management performance dimensions and marketing performance. For managerial contributions, this study suggested that hotels can enhance their marketing performance by focusing on service quality and customer relationship management performance dimensions, especially the key customer focus dimension.

show abstract

Technology-Driven Online Marketing Performance Measurement

Cited by 4 publications

References 54 publications

E-marketing strategy: to improve customer preference for local brand over foreign brand in the era of a developing country

E-marketing strategy: to improve customer preference for local brand over foreign brand in the era of a developing country

Regulations on the Registration System of Marketing Affiliation Program on Electronic Contracts for Minors without Parental Consent

Marketing Performance Sustainability in the Jordanian Hospitality Industry: The Roles of Customer Relationship Management and Service Quality

Contact Info

Product

Resources

About