2012
DOI: 10.5772/51639
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Technology Provisioning in the Mobile Industry: A Strategic Clustering

Abstract: This article develops a strategic clustering for Mobile Middleware Technology Providers (MMTPs), shedding light on the business models and the strategic positioning currently adopted by this actor typology. The paper combines a literature review and a multiple case study approach – 24 in-depth cases based on 72 semi-structured interviews were performed – to deal with a significant and relatively new issue, i.e., the role of technology providers in the mobile value network. Through the creation of a system of s… Show more

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Cited by 2 publications
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