Technology Readiness as a Business Strategy

Park

Industrial Management &Amp; Data Systems

2008

Purpose -The purpose of this paper is to examine the status of current mobile TV phone usage and discuss the issues for strategic implications for the communications and mobile TV industry. Design/methodology/approach -Real tracking data, collected from server's logs during 2006 and 2007 from South Korean satellite DMB providers, were analyzed according to users' age group, peak viewing time of programs, location usage and program duration. Further analysis with the previous literature led to inferences about strategic implications. Findings -The analysis revealed the current mobile TV usage patterns: widespread user age group, peak viewing time, high indoor usage and longer viewing time. These results shaped strategic implications, furthering and enhancing a personalized media experience.Research limitations/implications -The data set, collected from the subscription-based satellite DMB usage in South Korea, is well recognized as being a technological frontier. Further cultural comparison research work on mobile TV usage is required to validate the strategic implications for a wider cross cultural adoption. Practical implications -This research benefits the strategic planning of the mobile communications and entertainment content industries in decision-making regarding the improvement of hands-on experience for mobile TV users. Originality/value -The findings, based on the mobile TV real tracking data, collected in South Korea for over two years contrast to that of other countries, which only begin to experience the roll-out of a full commercial service. Consequently, the data presented here highlights an important role in understanding and shaping of the mobile TV phone market for other parts of the world.

Section: The Strategic Implicationsmentioning

confidence: 99%

Mobile TV phone: current usage, issues, and strategic implications

Park

Industrial Management &Amp; Data Systems

2008

“…It was not until 1994 that Bahouth presented his research, which highlighted the neglect in the training and updating of managers in terms of Technology management, being ahead of his time by presenting the importance of including this knowledge in universities and its impact on global economies (Bahouth, 1994). Parasuraman in 2000, established the definition of technology readiness and his study generated the Technology Readiness Index (TRI), which has served to generate a large number of research studies in different fields to measure how prepared customers, users, managers, among others, are in the use of technologies and digital tools.…”

Section: Introductionmentioning

confidence: 99%

Bibliometric analysis of technology readiness and education in high-impact journals of social sciences

Cruz Martinez,

Cruz-Martinez,

Acevedo-Duque

2024

JMBE

In this bibliometric study, the close relationship between technology readiness and education is explored, particularly within the realm of social sciences. The main objective is to identify global trends and behaviors associated with these concepts. A qualitative scientometric review methodology was employed, focusing on the Web of Science (WoS) database, with 1366 articles analyzed. The application of various laws revealed the fundamental importance of Technology Readiness and Education for the long-term success of organizations in the digital age. Investing in the development of Technology skills strengthens competitiveness and fosters innovation. However, a minimal representation of educational topics in Social Sciences was observed, accounting for only 0.03% of the total articles. This knowledge gap is crucial to address, as training in technology and education is essential for both professional and scientific success. Having the appropriate competencies in technology and education is imperative to achieve greater productivity and professional success across various domains.

“…An influencing aspect for enhancing the output and standard of living in technological modifications is the technologies utilised (Bahouth, 1994). For few business entities, the execution of a new technology holds similar significance to formulating the strategies of their firms.…”

Section: Introductionmentioning

confidence: 99%

Assessing Organisations’ Readiness for Technological Changes in Construction Industry

Hashim¹,

Samsuri²,

Idris³

2021

IJSCET

Of late, the advancements in technology have witnessed a spike in the number of schemes aimed towards enhancing the deployment of technologies in construction-based entities, thereby increasing the demand for technological modifications. This paper intends to scrutinise the keenness of construction entities to identify technological changes within the construction sector. The goals of this research work are to ascertain the degree of willingness for technological alterations, the norms which construction entities should possess regarding the readiness for technological alterations, and the obstacles encountered by construction firms in terms of technological alterations. Ten semi-structured interviews were carried out comprising ten G7 contractors in Selangor and Kuala Lumpur regarding on the implementation and adopting the technological changes within their companies. Based on the observations, most construction firms in Malaysia are fairly prepared to encounter technological fluctuations. Furthermore, the research deliberates many norms which are essential to generate the technological readiness in construction firms along with the obstacles which could impact the organisational inclination for technological changes. This work intends to help construction companies evaluate their degree of readiness and organise themselves for better adoption of technological alterations in their businesses.