Technopsychology of IoT Optimization in the Business World

Abstract

There are at least two complementary levels when we are talking about the Internet of Things. The first (back) end come from the Big Data companies that mine and analyze every log of activities through every device that are attached to the second (front) end, i.e. the many aspects of our lives. However, what keeps this wheel of innovation going is actually the front end user. Technology, however improved and innovative, will not fulfill its full potential if said users do not adopt and accept it as part of their lives. They must be willing to work with the technology−sold as way to ease and improve lives−for the machine to work and be meaningful. By then the Big Data companies can gather information about what users want and how they behave to grasp a better understanding and make better decisions about next technology improvement. Users' acceptance and decisions to appropriate shape how Big Data company works and innovate. Acceptance and Appropriation then become the two of the most important area to explore in the field of IoT optimization in the business world.cognitive decision support approach. Journal of Computers, 7(7), 1574-1582. http://dx.doi.org/10.4304/jcp.7.7.1574-1582 KEY TERMS AND DEFINITIONSAppropriation: The use of a technology that is not as intended by the developers or the designers−does not necessarily mean positive or negative.Artificial Intelligence (AI): High performing, extensive and versatile cognitive system made by human to automate and let machines learn. Cyber-resilience:The ability of a person or organization to withstand the pressure of cyberrelated adversaries.Data Economy: An emerging economy trend that is data-driven. Data, especially IoT-generated, is seen as the driving force behind the dynamic interaction between consumers and companies. Personality:The cognitive, affective, and behavior patterns, characteristics that is unique, can be influenced and dynamic that define an individual. Psychology:The scientific study of the mind and behavior. Technopsychology:The branch of Psychology that covers the convergence of and interaction between human and technology. ENDNOTES 1 The word 'I' refers to the authors About the Contributors In LeeisaprofessorintheSchoolofComputerSciencesintheCollegeofBusinessandTechnology atWesternIllinoisUniversity.HereceivedhisMBAfromtheUniversityofTexasatAustinandPh.D.

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