Tecnología de Información y Comunicación en la mejora de la experiencia de los viajeros de la generación millennials

Abstract

The objective is to analyze the experience of the traveler of the millennial generation in the use of technologies while staying in tourist destinations. Methodology, based on 95% confidence and 5% admitted error, a questionnaire was applied to 385 millennials aged between 20 and 39 years, residents of the city of Tijuana, Baja California, Mexico, who made at least five trips outside the Status in 2019. A descriptive analysis of the data and linear regression were carried out to identify the relationship of technological services and Internet apps used during the trip with the experience obtained by millennials.