Teenagers’ use of alternative shopping channels: A consumer socialization perspective

Marketing research using single-item indicators in structural equation models

“…Overall, 15 per cent of the articles did not use a pure single-item indicator, but used path analysis and included in their analysis summated or composites scores of the items forming the measurement scale. The scores were preferred for a more facile analysis, especially in the case of scales with a significant number of items that could have made the SEM analysis difficult (Babin and Boles, 1998;Maignan et al, 1999;Bettencourt, 2004;Cadogan et al, 2005;Luega et al, 2006;Auh et al, 2007;Hunter and Perreault, 2007).…”

Pengaruh Servicescape Dan Kualitas Komunikasi Karyawan Terhadap Loyalitas Nasabah Melalui Kepuasan Nasabah Bank Mandiri Di Surabaya

“…Artinya, pelanggan akan puas karena apa yang diharapkan sesuai apa yang diterimanya dari komunikasi antara karyawan dengan pelanggan. Temuan studi ini juga memperkuat hasil penelitian terdahulu oleh Mohr and Sohi (1995) Temuan ini mendukung pendapat Lueg et al, (2006), bahwa komunikasi juga mempengaruhi perilaku dan niat berbelanja pelanggan. Komunikasi yang diterima dengan baik oleh pelanggan akan mendapat respon baik pula dari pelanggan.…”

Social Networks and the Buying Behavior of the Consumer

“…Some of the other ways in which social networking can be used are for self-disclosure and self-representation and thus create and manage a social or even a professional identity [86]. Social media, especially social network sites, might be an important agent of consumer socialization because provide a virtual space for people to communicate through the use of Internet [87][88][89][90][91]. Social media provide three conditions that encourage consumer socialization among peers online.…”