Teknik Design Labeling Pengembangan Model Kemasan Keripik Salak Pondoh oleh Wanita Tani Srikandi dan Karya Bhakti

Abstract

Salak pondoh merupakan salah satu jenis buah salak yang cukup diminati masyarakat. Kegiatan pengabdian berupa Iptek bagi Masyarakat (IbM) kepada kelompok wanita tani Srikandi dan Karya Bhakti dilakukan dengan tujuan untuk meningkatkan keterampilan produksi, teknik pengemasan, design labelling dan pemasaran guna menunjang omset penjualan dan nilai tambah pada keripik buah salak pondoh yang sedang mereka usahakan. Metode yang digunakan dalam pengabdian ini adalah metode pelatihan, pendampingan dan pendidikan kepada masyarakat setempat, khususnya bagi anggota kelompok wanita tani Srikandi dan Karya Bhakti. Hasil pengabdian ini adalah telah diterapkan mesin pengolah vacuum frying, branding teknik pengemasan, dan design labeling pada produk keripik buah salak pondoh.Kata Kunci: pemasaran, teknik pengemasan, design labeling. ABSTRACKPondoh zalacca is one type of zalacca that is quite attractive to the community. Service activities in the form of Science and Technology for the Community (IbM) to Srikandi farmer women's groups and Karya Bhakti are carried out with the aim to improve production skills, packaging techniques, design labeling and marketing to support sales turnover and added value to the pondoh zalacca chips they are seeking. The method used in this service is the method of training, assistance and education to the local community, especially for members of the Srikandi farmer women's groups and Karya Bhakti. The result of this dedication is that the vacuum frying processing machine, packaging technique branding and labeling design have been applied to the salak pondoh chips.

Training and Assistance on Packaging, Labeling, and Online Marketing of Msmes

“…The packaging of a product can be used as a medium of communication between producers and consumers to form an image (Indrihastuti et al, 2019). Herawati & Listyawati (2017) revealed that through labels on packaging manufacturers can provide information regarding quality, brand, production code, legality, instructions for use or presentation.…”