2001
DOI: 10.1142/s0218927501000093
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TELCO's Small Car

Abstract: TELCO is the leading manufacturer of commercial vehicles (trucks) in India. In 1998, TELCO succeeded in manufacturing a small car of international standards without financial or technological collaboration with any leading foreign car manufacturer. This case deals with TELCO's success in its small car project and the challenges that lie ahead. It highlights the role played by creative resource leverage in the success of firms from developing countries in a global environment.

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Cited by 5 publications
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“…40,000 (US $4,000 at the prevailing exchange rate). Propelled by the entry of Maruti, the Indian market grew at a compounded annual rate of 18.6 per cent from 1980-81 to 1989-90 (Venugopal 2001). Subsequently in 1993 the government de-regulated the automobile sector.…”
Section: The Indian Automobile Industry Contextmentioning
confidence: 99%
“…40,000 (US $4,000 at the prevailing exchange rate). Propelled by the entry of Maruti, the Indian market grew at a compounded annual rate of 18.6 per cent from 1980-81 to 1989-90 (Venugopal 2001). Subsequently in 1993 the government de-regulated the automobile sector.…”
Section: The Indian Automobile Industry Contextmentioning
confidence: 99%