Televised Movie Trailers

Healton, Cheryl; Watson-Stryker, Ella; Allen, Jane; Vallone, Donna; Messeri, Peter; Graham, Philip R.; Stewart, Anna; Dobbins, M. David; Glantz, Stanton A.

doi:10.1001/archpedi.160.9.885

Cited by 15 publications

(3 citation statements)

References 15 publications

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“…This has led some public authorities (e.g., in England and California) to consider requiring films containing smoking scenes to have an adult rating [38]. However, even though such measures have yet to be implemented, they may already need to be adapted given evidence of the use of televised trailers to portray smoking scenes to those who may not be able to view the actual movies legally [39]. A third is the way in which the industry is circumventing measures of packaging.…”

Section: Resultsmentioning

confidence: 99%

A framework for developing an evidence-based, comprehensive tobacco control program

Rosen

Rosenberg

McKee

et al. 2010

Health Res Policy Sys

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Background: Tobacco control is an area where the translation of evidence into policy would seem to be straightforward, given the wealth of epidemiological, behavioural and other types of research available. Yet, even here challenges exist. These include information overload, concealment of key (industry-funded) evidence, contextualization, assessment of population impact, and the changing nature of the threat. Methods:In the context of Israel's health targeting initiative, Healthy Israel 2020, we describe the steps taken to develop a comprehensive tobacco control strategy. We elaborate on the following: a) scientific issues influencing the choice of tobacco control strategies; b) organization of existing evidence of effectiveness of interventions into a manageable form, and c) consideration of relevant philosophical and political issues. We propose a framework for developing a plan and illustrate this process with a case study in Israel.Results: Broad consensus exists regarding the effectiveness of most interventions, but current recommendations differ in the emphasis they place on different strategies. Scientific challenges include integration of complex and sometimes conflicting information from authoritative sources, and lack of estimates of population impact of interventions. Philosophical and political challenges include the use of evidence-based versus innovative policymaking, the importance of individual versus governmental responsibility, and whether and how interventions should be prioritized.The proposed framework includes: 1) compilation of a list of potential interventions 2) modification of that list based on local needs and political constraints; 3) streamlining the list by categorizing interventions into broad groupings of related interventions; together these groupings form the basis of a comprehensive plan; and 4) refinement of the plan by comparing it to existing comprehensive plans.Conclusions: Development of a comprehensive tobacco control plan is a complex endeavour, involving crucial decisions regarding intervention components. "Off the shelf" plans, which need to be adapted to local settings, are available from a variety of sources, and a multitude of individual recommendations are available. The proposed framework for adapting existing approaches to the local social and political climate may assist others planning for smoke-free societies. Additionally, this experience has implications for development of evidence-based health plans addressing other risk factors. BackgroundControlling tobacco use, the leading preventable cause of death in the world today [1], remains an elusive goal. The combination of the addictive nature of smoking, industry activity, and tax revenue to governments complicate control attempts. Greater understanding of the enormity of

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Section: Resultsmentioning

confidence: 99%

A framework for developing an evidence-based, comprehensive tobacco control program

Rosen

Rosenberg

McKee

et al. 2010

Health Res Policy Sys

View full text Add to dashboard Cite

show abstract

“…The Hanewinkel 3 experiment with over 1000 German adolescents found that a 3-seconds depiction of smoking during a trailer impacted the audience's views of the character's attractiveness 3 . A different study found that from 2001 to 2002, 14% of televised movie trailers contained smoking imagery, which was watched 270 million times by 95% of all youths aged 12-17 years at that time in the United States 4 .…”

Section: Introductionmentioning

confidence: 99%

“…Given the potential impact of tobacco use in movie trailers [1][2][3][4] , there is a need to investigate tobacco use in trailers that are delivered online. The second most popular website in the world is YouTube 5 , a website that allows people to share and watch videos.…”

Section: Introductionmentioning

confidence: 99%

The use of tobacco in online trailers of top-grossing movies

Seitz¹,

Craine²,

Yates³

2019

Tob. Prev. Cessation

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INTRODUCTION Images of tobacco use in movies have been studied extensively, showing that smoking in movies can cause the initiation of smoking among young people. Tobacco use in movie trailers, however, has not been monitored to the extent of full-length films. As such, the purpose of this study was to assess how many online trailers from top-grossing movies contain images of tobacco use, and to estimate audience exposure to those depictions. METHODS A total of 964 trailers from the top-grossing movies of 2010-16 were located on YouTube and analyzed for the number of tobacco 'incidents' (tobacco went off screen and on screen, a different actor had tobacco, or a new scene contained tobacco). Audience exposure was measured through 'impressions', by multiplying each trailer's number of incidents by the number of times the trailer was viewed. RESULTS From 2010 to 2016, the trailers from top-grossing movies increased in: total per cent of tobacco incidents (16% in 2010 vs 21% in 2016), total number of incidents (69 in 2010 vs 102 in 2016), and tobacco impressions (89 million in 2010 vs 725 million in 2016). CONCLUSIONS A considerable number of online movie trailers contain incidents of tobacco use, with a noteworthy exposure to those incidents. As such, tobacco use in movie trailers should be monitored to the same extent as full-length movies, and public health professionals should advocate for age-verification restrictions to movie trailers that contain tobacco incidents and that anti-smoking advertisements be shown before trailers containing any incidents.

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Cigarette Smoking and Perception of a Movie Character in a Film Trailer

Hanewinkel¹

2009

Arch Pediatr Adolesc Med

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Televised Movie Trailers

Cited by 15 publications

References 15 publications

A framework for developing an evidence-based, comprehensive tobacco control program

A framework for developing an evidence-based, comprehensive tobacco control program

The use of tobacco in online trailers of top-grossing movies

Cigarette Smoking and Perception of a Movie Character in a Film Trailer

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