2011
DOI: 10.1080/10510974.2011.577500
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Television, Gender Norms, and Tanning Attitudes and Intentions of Young Men and Women

Abstract: This study investigated whether and how exposure to tanned images on television is related to tanning attitudes and intentions among men and women, using the influence of presumed influence model (Gunther & Storey, 2003). The model showed a better fit with the male rather than female sample. In addition, among males, exposure to tannedmen images on television was directly associated with protanning attitudes and was indirectly associated with protanning intentions. Corresponding direct and indirect association… Show more

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Cited by 9 publications
(4 citation statements)
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“…Scholars have also examined presumed media influence on male and female peers in the context of physical appearance (e.g. Cho and Choi, 2011). Owing to the viral nature of fake science news (Sheldon, 2017), the two key stakeholders relevant to scientists would be the scientific community and the general public.…”
Section: The Influence Of Presumed Media Influencementioning
confidence: 99%
“…Scholars have also examined presumed media influence on male and female peers in the context of physical appearance (e.g. Cho and Choi, 2011). Owing to the viral nature of fake science news (Sheldon, 2017), the two key stakeholders relevant to scientists would be the scientific community and the general public.…”
Section: The Influence Of Presumed Media Influencementioning
confidence: 99%
“… 48 TV and media often glamorize a tanned appearance, 68 , 69 and viewing beauty-related reality TV is associated with more-positive attitudes that tan women are more attractive and increased use of indoor and outdoor tanning among college women. 70 , 71 …”
Section: Teens Young Adults and Indoor Tanningmentioning
confidence: 99%
“…Similarly, indoor tanning advertisements are targeted at adolescent girls and young women, purporting to improve sexual appeal, attractiveness, fitness, and mood[11]. Media exposure has been associated with adoption of cancer risk behaviors in adolescents[12-15]. Therefore, exposure to media may partly explain associations between childhood gender expression and cancer risk behaviors.…”
Section: Introductionmentioning
confidence: 99%