Television Meets Facebook: The Correlation between TV Ratings and Social Media

Abstract

This study examines the relationship between social media site Facebook and TV ratings drawing from audience factors of integration model of audience behavior. Based on context of Taiwan television network programs, this study collected measures for Facebook likes, shares, comments, posts for three genres of television shows and their Nielsen ratings over a period of eleven weeks, resulting in the size of sample more than 130 observations. This study applied multiple regression models and determined that the key social media measures correlate with TV ratings. In essence, TV shows with higher number of posts and engagement are likely to relate to higher ratings, special in drama shows. Subsequently, this study constructed the TV prediction models with measures for Facebook via SVR. The results suggested that prediction models are a good forecasting of which MAPE was between 10% -20%, even less than 10%. This implies that TV network should be motivated to invest in social media and engage their audience and analysts can use social media as a mechanism of exante forecasting.

Television and Social Media Convergence (Convergence Continum and Journalistic Convergence Analysis at Indosiar)

“…Social TV utilizes social media on the side of interactivity between users to get audience reactions or input on the course of the event.The presence of the concept of Social TV is quite reasonable. Cheng [6] research entitled Television Meets Facebook: The Correlation between TV Ratings and Social Media confirms the above data. Cheng study shows that television stations should invest in social media and engage audiences more actively.…”

Las Televisiones autonómicas públicas en Facebook.

“…En ese sentido, los datos convencionales de share han dejado de ser el único barómetro fiable para poder hablar del éxito o el fracaso de un espacio televisivo, de manera que los comentarios, las menciones o las respuestas que genera un programa en Twitter o Facebook son datos cada vez más tenidos en cuenta (Cheng, Yi-Chen y Che, 2016). Eso sí, se trata de una métrica que complementa pero no sustituye a la tradicional, por cuando no todos los consumidores de televisión son usuarios de redes sociales (Bredl, Ketzer, Hünniger y Fleischer, 2014).…”

A large-scale TV video and metadata database for French political content analysis and fact-checking

“…In terms of applications, the dataset could be leveraged for several scenarios currently being studied by researchers: to detect and identify claims for fact-checking [5,16], to drive visual analytics of news videos [30], or to analyse the correlation between the social media and TV [18,19].…”

“…CNews | 27. France Info17 11 days after the presidential election debate of 20 𝑡ℎ of April 18. Due to technical constraints (system update, networking, failures) ≃ 70 files are missing resulting in a capture rate of 95%.…”