Television Viewing and Self-Concept of the Elderly

Korzenny, Felipe; Neuendorf, Kimberly A.

doi:10.1111/j.1460-2466.1980.tb01771.x

Cited by 55 publications

(38 citation statements)

References 3 publications

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“…As noted, Gerbner et al (1980) and Korzenny and Neuendorf (1980) found correlations between heavy television viewing and negative perceptions of older individuals. How do moviegoers make sense of the relative absence of older characters and the abundance of characters in their 30s?…”

Section: Discussionmentioning

confidence: 73%

“…Media images also contribute to audience members' understanding or misunderstanding of age and gender, which influence their perceptions of the size of various age cohorts and competencies of the individuals who make up those cohorts. Gerbner et al (1980) and Korzenny and Neuendorf (1980) found relationships between heavy television viewing and negative perceptions of older individuals. Negative portrayals of older characters may be particularly damaging to younger viewers' perceptions, as they are unlikely to examine such portrayals critically (Giles, Fox, & Smith, 1993;Nelson, 2002;Passuth & Cook, 1985;Perdue & Gurtman, 1990).…”

mentioning

confidence: 93%

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Maintaining the Double Standard: Portrayals of Age and Gender in Popular Films

2005

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An analysis of the top 100 domestic grossing films of 2002 found evidence of a lingering double standard for aging female and male characters. Overall, major male characters outnumbered major female characters (73% vs. 27%); the majority of male characters were in their 30s and 40s, and the majority of female characters were in their 20s and 30s. Both women and men in their 60s and older were dramatically underrepresented compared to their representation in the US population. For male characters, leadership and occupational power increased with age. Men in their 40s, 50s, and 60s were more likely to play leadership roles and wield occupational power than were their female counterparts. As female characters aged, they were less likely to have goals.

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Section: Discussionmentioning

confidence: 73%

mentioning

confidence: 93%

Maintaining the Double Standard: Portrayals of Age and Gender in Popular Films

2005

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“…TV programs, through entertainment provided by parasocial interaction, can help individuals alleviate boredom, have companionship, and forget their problems (Chory-Assad & Yanen, 2005;Hess, 1974;Korzenny & Neuendorf, 1980). Researchers have argued that older consumers develop parasocial interaction as a substitute for people no longer available to them on a daily face-to-face basis (Cohen, 1997;Hess, 1974;Rubin, 1982).…”

Section: Loneliness and Parasocial Interactionmentioning

confidence: 98%

Older consumers' Tv home shopping: Loneliness, parasocial interaction, and perceived convenience

Lim¹,

Kim

2011

Psychology and Marketing

111

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This study examined factors that affect consumer satisfaction with TV shopping by investigating both convenience-and emotion-related variables. Data were obtained from 295 online surveys with TV home shoppers who were 60 years and older. The structural model revealed (1) a positive effect of lack of shopping mobility on loneliness and perceived convenience of TV shopping, (2) a positive effect of loneliness on parasocial interaction, and (3) positive effects of parasocial interaction and perceived convenience on satisfaction with TV shopping. Results provide implications for TV shopping networks and producers. Parasocial interaction can be utilized to enhance the consumer experience by alleviating older consumers' loneliness, which ultimately leads to their satisfaction. Furthermore, convenience benefits of TV shopping can be emphasized to attract older consumers who have limited shopping mobility.

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“…Fouts and Abraham (1988) and Kubey (1978in Gunter 1998 found that a majority of the aged sporadically used television to relax. Viewing reasons such as arousal (Rubin & Rubin 1982), anticipation of dullness (Rubin & Rubin 1982), and escape (Korzenny & Neuendorf 1980;Kubey 1980) have also been reported. Edwards (1975, see Rubin andRubin, 1981) have distinguished two time-related functions television serves for the older viewer.…”

Section: Explainsmentioning

confidence: 92%

“…Television may offer "the illusion of living in a populated world" (Davis and Kubey 1982). Research findings describe the elderly as a group that heavily depends upon television for information and entertainment (eg Rubin & Rubin 1982;Fouts & Abraham 1988;Korzenny & Neuendorf 1980), as well as, more importantly, for companionship and social interaction (eg Rubin & Rubin 1982;Doolittle 1979). For example, 37% of Schultz and Moore's respondents (1984) reported watching television or listening to music in response to loneliness.…”

Section: Explainsmentioning

confidence: 93%