Television Viewing Preferences: Programs, Schedules, and the Structure of Viewing Choices Made by Israeli Adults

A Study on Domestic Drama Rating Prediction

“…날 씨와 경제지표는 각각 기상청(www.kma.go.kr)과 통계청(www.kostat.go.kr) 웹사이트에서 수집했다. (Cohen, 2002;Bae, 2005). 이에 따라 각 방송사명을 변수로 사용하였다.…”

İzleyi̇ci̇leri̇n Yerel Televi̇zyon Terci̇hleri̇ Ve Demografi̇k Özelli̇kler İti̇bari İle Algisal Farkliliklari

“…Wulfemeyer'in (1981) çalışması, Levy'nin çalışmasını doğrular nitelikte, televizyon izleyicilerinin yerel televizyonları tercihlerinde yerel haberlerin en önemli kaynağı teşkil ettiğini göstermiştir. Cohen (2002) İsrailli televizyon izleyicilerinin yabancı dildeki uluslararası yayınlar yerine kendi dillerindeki yayınları tercih ettiklerini vurgulamıştır. Cohen'in bulguları, televizyon izleme alışkanlıkları bakımından izleyici ilgilerinin uluslararasından yerele doğru bir geçişi vurgulaması itibariyle önemlidir.…”

Global and Local Viewing Experiences in the Age of Multichannel Television: The Israeli Experience

“…In a global context, language is perhaps the initial cue to audiences that provides a sense of both who is addressing them and as whom they are being addressed. A viewer addressed in a local language is more likely to recognize the text as addressed to him or her by someone who is close and to enjoy the program more than he or she would if the text were in a foreign language (Cohen, 2002). At another level, if a channel provides a foreign text with translation, it signals that, although the text was not originally produced for local audiences, it is being mediated for them by the local broadcaster.…”

“…For example, in 2003, the Second Authority's quota demanded that 43.5% of programming aired by Channel 2 be local and that each of the franchise holders (there are three companies that share the days of the week) program over 60 hours of drama and documentary. Furthermore, there is clear evidence that local programs achieve better ratings than imports (Cohen, 2002), and original productions provide broadcasters with higher status than imported programs. Local productions receive better press and improve the corporate image of broadcast companies, which have to compete for a renewal of their franchises.…”