Telling Stories, Saving Lives: Creating Narrative Health Messages

Frank, Lauren B.; Murphy, Sheila T.; Chatterjee, Joyee S.; Moran, Meghan Bridgid; Baezconde‐Garbanati, Lourdes

doi:10.1080/10410236.2014.974126

Cited by 121 publications

(82 citation statements)

References 38 publications

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“…The current study supports research that video narratives highlighting HPV susceptibility, vaccine safety, and overcoming barriers to vaccination resonate with college women (Hopfer, 2011). Our findings emphasize the importance of increasing perceptions of susceptibility and knowledge of HPV through narrative involvement and relevance of campaign messages (Frank et al, 2015).…”

Section: Discussionsupporting

confidence: 83%

Protecting the Next Generation

Sundstrom

Carr

DeMaria

et al. 2015

Social Marketing Quarterly

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This study guides social marketing campaigns to increase human papillomavirus (HPV) vaccination among young women by elaborating the health belief model (HBM). A self-administered, anonymous, web-based questionnaire was e-mailed to all entering female college students at a large, public university in the mid-Atlantic region of the United States. Findings elaborate the HBM constructs of perceived threat, benefits, barriers, and cues to action. Almost all participants had heard about the HPV vaccine and the majority of first-year students had received at least one shot in the vaccination series. Results expand understandings of perceived threat in relation to the HPV vaccine by explicating misinformation and knowledge gaps. Participants indicated that parents and physicians were their most trusted sources of vaccine information. Television and Internet cues to action were negatively associated with HPV vaccination among these women. Structural equation modeling results affirmed the HBM's fit (comparative fit index ¼ 0.935, normative fit index ¼ 0.921, and root mean square error of approximation ¼ 0.077). This finding suggests the importance of multimodal sources of information, expanding the dichotomous internal and external cues to action. Perceptions of vaccine safety remained a significant barrier to the uptake of HPV vaccination among participants. Racial disparities between White and non-White students could have a considerable impact on the established inequality in HPV vaccination rates in the United States. Results inform future social marketing campaign messages and strategies based on the HBM.

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Section: Discussionsupporting

confidence: 83%

Protecting the Next Generation

Sundstrom

Carr

DeMaria

et al. 2015

Social Marketing Quarterly

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“…Narratives, or stories about individuals – often used by the news media, policymakers, and advocates to illustrate and engage audiences in policy issues(Murphy, Frank et al 2013, Frank, Murphy et al 2015, Niederdeppe, Heley et al 2015) – can be systematically varied by researchers to test specific messages’ influence on public attitudes. Policy actors have long used narratives to illustrate policy problems and potential solutions.…”

Section: Introductionmentioning

confidence: 99%

Communicating about Mental Illness and Violence: Balancing Stigma and Increased Support for Services

McGinty

Goldman²,

Pescosolido³

et al. 2018

Journal of Health Politics, Policy and Law

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In the ongoing national policy debate about how to best address serious mental illness (SMI), a major controversy among mental health advocates is whether drawing public attention to an apparent link between SMI and violence, shown to elevate stigma, is the optimal strategy for increasing public support for investing in mental health services or whether non-stigmatizing messages can be equally effective. We conducted a randomized experiment to examine this question. Participants in a nationally representative online panel (N=1,326) were randomized to read one of three brief narratives about SMI emphasizing violence, systemic barriers to treatment, or successful treatment and recovery or to a control arm. Narratives, or stories about individuals, are a common communication strategy used by policymakers, advocates, and the news media. Study results showed that narratives emphasizing violence and barriers to treatment were equally effective in increasing the public’s willingness to pay additional taxes to improve the mental health system (55% and 52% versus 42% in the control arm). Only the narrative emphasizing the link between SMI and violence increased stigma. For the mental health advocates dedicated to improving the public mental health system, findings offer an alternative to stigmatizing messages linking mental illness and violence.

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“…This type of somatic understanding and empathy is described by Finlay (2006) as 'embodied intersubjectivity' where, for example, a researcher may experience embodied feelings that seem to mirror those of her/his interviewee. Furthermore, Frank et al (2015) found that the more directly relevant a narrative was felt to be to a person's own life, the more effective the narrative in stimulating reflection and behaviour change.…”

Section: Empathy and Somatic Empathymentioning

confidence: 99%

Opening up dialogues and airways: using vignettes to enrich asthma understandings in sport and exercise

Allen‐Collinson

Owton

Crust

2016

Qualitative Research in Sport, Exercise and Health

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2 | P a g e 3 | P a g e Opening up dialogues and airways: using vignettes to enrich asthma understandings in exercise participantsThis article explores the lived experience of asthma in a specific population of sport and exercise participants, drawing on an approach currently under-utilised in studies of asthma: vignettes. These were used as an elicitation technique in research with19 frequent exercisers and sports participants with asthma, eight of whom responded to vignettes. We describe and evaluate this approach as deployed in relation to a phenomenological study of the lived experience of asthma, and consider how employing vignette-based research can encourage people with asthma to reflect critically on their experiences and ways of being-inthe-world. This was found to be a powerful way of challenging taken-for-granted assumptions, and stimulating consideration of behaviour change. The findings we report here cohere around two principal themes that emerged as salient: 1) somatic empathy; and 2) the power of sharing stories and opening up dialogues.Understanding the complexity of asthma experiences can, we argue, be of great practical value both to those with asthma and also to healthcare and exercise professionals in tailoring more effective treatments.

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Telling Stories, Saving Lives: Creating Narrative Health Messages

Cited by 121 publications

References 38 publications

Protecting the Next Generation

Protecting the Next Generation

Communicating about Mental Illness and Violence: Balancing Stigma and Increased Support for Services

Opening up dialogues and airways: using vignettes to enrich asthma understandings in sport and exercise

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