A simple square‐gradient theory (SGT) for the interfacial tension of homopolymer‐A/homopolymer‐B blends with A‐B diblock copolymer additives near the critical solution temperature, Tc, has been proposed to describe the experimental finding that, as the temperature changes away from Tc, the interfacial tension γ increases, and then decreases, exhibiting a maximum. Dynamic mean‐field calculations (DMF) of a self‐consistent field treatment are also performed to describe it and are compared with those of the proposed SGT. Both of SGT and DMF reasonably describe the γ‐maximum behavior and the additive‐concentration dependence of the location of γ‐maximum in γ‐T relation. Agreements of SGT with DMF results are quite satisfactory, although SGT, in general, gives thinner adsorbed layers of block copolymers than those evaluated by DMF.