Viologens readily thread bis-p-phenylene crown ethers to form [2]pseudorotaxanes. However, the binding of sterically hindered 3,3'-dimethylviologens is very weak. Density functional theory (DFT) calculations indicated that the additional energy cost of "flattening" is substantial, 55 kJ mol(-1), and prevents the formation of a stable host-guest complex. The structures of [2]pseudorotaxanes determined by X-ray crystallography are in good agreement with the NMR characterisation and DFT results. Their association constants and thermodynamic parameters in solution were measured by using a dilution method and, for the first time, by host-guest nuclear Overhauser effect (NOE) correlations. The NOE approach was subsequently applied to study the sterically hindered analogues and it was shown that the binding in 3,3'-dimethyl-N,N-dibenzyl [2]pseudorotaxane is by 8.5 kJ mol(-1) weaker than in its regular analogue. The proposed technique helps to quantify weak interactions in [2]pseudorotaxanes and can be applied to other host-guest complexes.