This chapter first describes changes in appetite that occur over different time scales in wild fish and the physiological mechanisms that generate these changes. It then gives an account of how food intake and appetite change as young fish develop and mature and the effects of genetic variation and differential experience on these processes. The costs of sustaining a high rate of food intake are then described, as is the way in which these are balanced against the obvious benefits of gaining a good supply of nutrients. The benefits gained by regular appetite cycles are also considered. The implications of natural appetite patterns for fish culture are then discussed, including problems arising from underfeeding and overfeeding and those resulting from failure to match feed delivery to current appetite. Underfeeding causes slow, uneven growth and high levels of aggression, as well as stress and mortality, while overfeeding may result in inefficient production and adverse environmental impact. Potential solutions to such problems are discussed, including the use of on-demand feeding systems that match delivery to appetite. The effects of domestication and captive rearing on feed intake are then considered, together with possible ways of mitigating such effects in fish that are cultured for release.