Geoarchaeological research, integrating traditional excavations, and ground truthing with intensive geophysical surveys, aerial photography, and GIS‐based data processing, has revealed the full intramural plan of the abandoned Roman city of Ammaia in central Portugal. Although this multidisciplinary effort also focussed on understanding the town/territory relationships and the system of resource exploitation, this paper presents the most important results from fieldwork in the central monumental area of the town, the Roman Forum. Here, excavations, geomorphological survey, and an array of geophysical methods illuminate the long history of the site, from the first settlement and monument‐building phases in early Imperial times, to the ongoing post‐abandonment processes. This paper discusses some of the benefits of compiling these complementary data sets and proposes the use of a wide array of approaches in order to achieve full understanding of the complex topography and evolution of a classical urban site. It further demonstrates the need for effective stratigraphical control and geomorphological analysis of crucial areas revealed by high‐quality geophysics.