2010
DOI: 10.1108/09596111011013507
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Temporal changes in factors affecting convention participation decision

Abstract: Purpose -The purpose of this paper is to examine whether factors that may affect potential attendees' convention participation decision change over time. In today's competitive environment, marketers of associations and destinations make considerable efforts to increase the number of attendees for the conventions they host. Optimizing attendance relies on a clear understanding of the dynamic decision-making process of prospective attendees. Design/methodology/approach -The study panel was selected from a pool … Show more

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Cited by 21 publications
(4 citation statements)
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“…Loyal attendees create positive word-of-mouth (WOM) recommendations and revisit conventions in the future. Loyalty is also a frequently studied factor in event and tourism research that has explored the intention to take part in conferences in future, and the rate of prior attendance as two loyalty indicators [84][85][86].…”
Section: Loyaltymentioning
confidence: 99%
“…Loyal attendees create positive word-of-mouth (WOM) recommendations and revisit conventions in the future. Loyalty is also a frequently studied factor in event and tourism research that has explored the intention to take part in conferences in future, and the rate of prior attendance as two loyalty indicators [84][85][86].…”
Section: Loyaltymentioning
confidence: 99%
“…• Networking circle: The opportunity to exchange opinions and network with small groups with the same scientific interest is one of the main reasons for participation in a scientific conference. The recognition of the scientist, which can be derived from his own networking circle, is universally recognised by the scientific community (Yoo and Chon, 2010). • Topic of a Conference: One of the main factors for participation in a conference is the theme of the conference.…”
Section: Main Factors That Increase Participation In Online Scientific Conferencesmentioning
confidence: 99%
“…Lee & Back, 2007a; M. J. Lee & Back, 2007b;Mair & Thompson, 2009;Oppermann & Chon, 1997;Var, Cesario, & Mauser, 1985;Yoo & Chon, 2008;Yoo & Chon, 2010;Zhang et al, 2007). The early work by Var et al (1985) only modelled how attendees choose between conferences at different locations,…”
Section: Conference Attendance Decision-making Modelsmentioning
confidence: 99%
“…Lee & Back, 2007b; M. J. Lee & Back, 2008;Yoo & Chon, 2008;Yoo & Zhao, 2010;Yoo & Chon, 2010). Over these two decades many of the conference attendance motivation and decisionmaking studies were also undertaken, again utilising quantitative studies (Grant & Weaver, 1996; M. J.…”
Section: Research Strategy and Approachmentioning
confidence: 99%