Temporal interplay between cognitive conflict and attentional markers in social collaboration

Abstract

Cognitive processes deal with contradictory demands in social contexts. On the one hand, social interactions imply a demand for cooperation, which requires processing social signals, and on the other, demands for selective attention require ignoring irrelevant signals, to avoid overload. We created a task with a humanoid robot displaying irrelevant social signals, imposing conflicting demands on selective attention. Participants interacted with the robot as a team (high social demand; n = 23) or a passive co‐actor (low social demand; n = 19). We observed that theta oscillations indexed conflict processing of social signals. Subsequently, alpha oscillations were sensitive to the conflicting social signals and the mode of interaction. These findings suggest that brains have distinct mechanisms for dealing with the complexity of social interaction and that these mechanisms are activated differently depending on the mode of the interaction. Thus, how we process environmental stimuli depends on the beliefs held regarding our social context.