Ten niche strategies to commercialize new high-tech products

Ortt, J. Roland; Langley, David; Pals, Nico

doi:10.1109/itmc.2013.7352687

Cited by 6 publications

(7 citation statements)

References 38 publications

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“…An overview of the factors needed for largescale diffusion is presented in Table 27.1. This overview, taken from [31], is based on literature research in [6,13,16,22,24]. These sources investigate factors that have to be present in the market and in the wider social context in order to make development and large-scale diffusion of innovations possible.…”

Section: Theory: Barriers and Niche Strategiesmentioning

confidence: 99%

“…Choice for a strategy Fig. 27.1 Factors important for the development and large-scale diffusion of new high-tech products and hence for the choice of niche strategies [31] to knowledge, i.e., knowledge of the technology and knowledge of the application. One factor represents the natural resources and labor.…”

Section: Availability Of a Positive Vision And Imagementioning

confidence: 99%

“…Finally, the vision and image aspects were added to the model because they were found to be important in particular for AWE systems. After distinguishing the barriers, we formulated specific niche strategies in three steps (see also [31]). First, we identified 21 logical combinations of a core factor and an influencing factor that together can form a barrier for large-scale market introduction.…”

Section: Availability Of a Positive Vision And Imagementioning

confidence: 99%

“…Third, we found 50 historical cases of high-tech products in which these strategies were applied in practice to deal with specific barriers. More information on these cases can be found in [31]. Table 27.2 shows the ten niche strategies, as also published in [31].…”

Section: Availability Of a Positive Vision And Imagementioning

confidence: 99%

“…More information on these cases can be found in [31]. Table 27.2 shows the ten niche strategies, as also published in [31].…”

Section: Availability Of a Positive Vision And Imagementioning

confidence: 99%

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Niche Strategies to Introduce Kite-Based Airborne Wind Energy

Kamp

Ortt

Doe

2018

Green Energy and Technology

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Kite-based airborne wind energy systems are new high-tech systems that provide sustainable wind energy. Instead of using a wind turbine, these systems use a kite to generate energy. Commercializing such new high-tech systems is a risky strategy, the failure rate is high. This chapter identifies barriers that block large-scale diffusion of kite-based airborne wind energy systems and specific niche strategies to deal with these barriers. The results are based upon literature research and interviews with six academic and industry experts active in the field of airborne wind energy. We identified the most important barriers to large-scale implementation of airborne wind energy. We show how particular barriers, such as the lack of knowledge of the technology and the lack of support and investment opportunities, interact and together block large-scale production and diffusion. The second result is that several niche strategies can be identified to tackle the barriers in this field. The "geographic niche strategy", the "demo, experiment and develop niche strategy" and the "educate niche strategy" are identified as good strategies to introduce the kite-based systems. The chapter ends with a discussion of these niche strategies and how they relate to previous research into introduction of sustainable energy technologies. 27.1 Introduction This chapter focuses on airborne wind energy systems and explores how specific niche strategies can be selected for introducing these systems by analysing barriers to their large-scale implementation. Airborne wind energy (AWE) is a cluster of technologies with the ability to extract wind power by using airborne elements. How the wind energy is converted into

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