Tendencias de marketing digital para emprendedores sociales basados en plataformas digitales

Mariano, A; Prats, Germán Martínez; Fernández, Arturo Martínez de Escobar

doi:10.30827/eticanet.v23i1.27709

Cited by 3 publications

References 38 publications

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Open Education on Social Entrepreneurship: A comparative study between Mexico and Bolivia to Scale up Complex Thinking

Alvarez-Icaza,

Marco-Tórrez,

Rondón-Jara

2024

Preprint

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The Open Education movement has tremendous transformative potential in developing countries and marginalized communities. The implementation of the OpenEdR4C platform, a digital educational resource for entrepreneurship education, was an example of this potential. As an open resource for scaling up complex thinking competencies in higher education students and lifelong learners, the platform has been presented to various institutions and organizations in Mexico and Bolivia. The objective of this article is to show the impact of the digital course on social entrepreneurship on the development of complex thinking skills of the workshop participants. The study was conducted using mixed methods, evaluating the perception of the performance levels of the participants and analyzing their opinions on the benefits brought by the platform. The results showed that (a) the level of performance in complex thinking competence improved after the formative experience, (b) the platform can be a convenient resource for training higher education students and lifelong learners, and (c) social entrepreneurship is a valuable topic to be trained with open educational resources. This study is a contribution to the transformative efforts made by developers of digital open educational resources and educators to build different approaches of competence for work training and social entrepreneurship skills development.

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Open Education on Social Entrepreneurship: A comparative study between Mexico and Bolivia to Scale up Complex Thinking

Alvarez-Icaza,

Marco-Tórrez,

Rondón-Jara

2024

Preprint

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Realidad virtual: transformando la educación, turismo y negocios hacia un futuro sostenible

Carrasquero Ferrer,

Bastardo Contreras,

Viteri Guzmán

et al. 2024

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El volumen que el lector tiene en sus manos aborda el fenómeno de la realidad virtual desde la perspectiva didáctica y, a la vez, hacia un horizonte en el que los actores tengan un factor positivo en la evolución de dicha disciplina. A su vez, se convierte en el estudio de una bisagra engarzadora entre batientes tan movilizadoras de la academia como son el turismo, siempre desde la venta del desarrollo sostenible. A su vez, subraya nociones importantes del trabajo de la mujer en la ciencia y la tecnología, sin dejar de lado las últimas experiencias en la proyección de ecosistemas comunitarios hacia otros escritos simbólicos. Una valiosa serie de instituciones apoyan estos estudios desde sus recursos y habilidades y aspiran al diálogo con ulteriores acometidas.

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Trends in Customer Experience Marketing for Entrepreneurs in the Eastern Region of Paraguay

Cañete Britez

2023

GEI

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The research focused on analyzing the Customer Experience Marketing (MEC) strategies implemented by entrepreneurs in Ciudad del Este and Presidente Franco. Common patterns, specific challenges and the influence of sectoral characteristics on these strategies were identified. The target population was clients who interacted with these strategies, and stratified random sampling was used to obtain a representative sample. The survey, made up of 10 closed questions, revealed significant insights. The frequency of visits to local businesses was primarily weekly or occasional, and most never participated in loyalty programs. Communication about offers and promotions showed areas for improvement, and overall customer satisfaction was variable. The importance of customer service and the quality of products or services was highlighted as influential factors in the choice of local businesses. The majority did not share their experiences online and preferred to receive information about offers through social networks. Suggested proposals include staff training, improved communication and personalization, sector collaboration and focus on digital experience to enhance Customer Experience Marketing in the region.

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Tendencias de marketing digital para emprendedores sociales basados en plataformas digitales

Cited by 3 publications

References 38 publications

Open Education on Social Entrepreneurship: A comparative study between Mexico and Bolivia to Scale up Complex Thinking

Open Education on Social Entrepreneurship: A comparative study between Mexico and Bolivia to Scale up Complex Thinking

Realidad virtual: transformando la educación, turismo y negocios hacia un futuro sostenible

Trends in Customer Experience Marketing for Entrepreneurs in the Eastern Region of Paraguay

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