PurposeThe World Wide Web has become an essential platform for a news publication, and it has become one of the primary sources of information dissemination in the past few years. Electronic media, i.e., television channels, magazines and newspapers, have started publishing news online. This online information is prompt to be disappeared because of short life-span and imperative to be archived for the long-term and future generations. This paper presents a content-based similarity measure based on the headings of the news articles for linking digital news stories published in various newspapers during the preservation process that helps to ensure future accessibility.Design/methodology/approachTo evaluate the accuracy and assess the effectiveness and worth of the proposed measure for linking news articles in Digital News Story Archive (DNSA), we adopted both, system-centric and user-centric (human judgment) evaluation over different datasets of news articles.FindingsThe proposed similarity measure is evaluated using different sizes of datasets, and the results are compared by both user-centric technique, i.e., expert judgment and system-centric techniques, i.e., cosine similarity measure, extended Jaccard measure and common ratio measure for stories (CRMS). The comparison helps to get a broader impact and can be helpful for generalization of the measure for different categories of news articles. Multiple experiments have conducted the findings of which showed that the measure presented viable results for national and international news, while best results for linking sports news articles during preservation based on headings.Originality/valueThe DNSA preserves a huge number of news articles from multiple news sources and to link with a vast collection, which encourages to introduce an efficient linking mechanism with few terms to manipulate. The CRMS is modified to deal with the headings of news articles as a part of the digital news stories preservation framework and comprehensively analysed.