In recent years, the field of combinatorial optimization has witnessed a true tsunami of "novel" metaheuristic methods, most of them based on a metaphor of some natural or man-made process. The behavior of virtually any species of insects, the flow of water, musicians playing together -it seems that no idea is too far-fetched to serve as inspiration to launch yet another metaheuristic. In this paper, we will argue that this line of research is threatening to lead the area of metaheuristics away from scientific rigor. We will examine the historical context that gave rise to the increasing use of metaphors as inspiration and justification for the development of new methods, discuss the reasons for the vulnerability of the metaheuristics field to this line of research, and point out its fallacies. At the same time, truly innovative research of high quality is being performed as well. We conclude the paper by discussing some of the properties of this research and by pointing out some of the most promising research avenues for the field of metaheuristics.The infamous Higgs boson that gives other particles their mass is, of course, the "salt" particle in the new theory, which gives other "dishes" their "flavor."There is not much doubt that the reaction of the scientific community over this article would be one of ridicule, if not outrage. In letters to the editor (who would probably be fired for allowing this article to be published), the question would rightfully be asked whether any new contribution was made other than a re-iteration of existing knowledge. The authors would be widely criticized for their attempt to change the vocabulary of the standard theory of particle physics, a tool that has been instrumental in allowing scientists across the world to communicate unambiguously. Steps would certainly be taken for this type of "research" never to be published again in a reputable journal.The above story may strike the reader as very unlikely, yet it is not as far-fetched as it may seem at first sight. On the contrary, in the research field of optimization using metaheuristics, contributions akin to the hypothetical paper described above are frighteningly common. For a few decades, every year has seen the publication of several papers claiming to present a "novel" method for optimization, based on a metaphor of a process that is often seemingly completely unrelated to optimization. The jumps of frogs, the refraction of light, the flowing of water to the sea, an orchestra playing, sperm cells moving to fertilize an egg, the spiraling movements of galaxies, the colonizing behavior of empires, the behavior of bats, birds, ants, bees, flies, and virtually every other species of insects -it seems that there is not a single natural or man-made process that cannot be used as a metaphor for yet another "novel" optimization method. Invariably, the authors of such papers promise that their "new" method is superior to methods previously published in the literature. Rather than being scorned for the reasons mentioned above, mor...