Territorial image and branding as tools for developing Western Kazakhstan as a tourist destination

Abstract

With the development of tourism it has been necessary modernization of ways on being attended by tourists. Comparatively new method of influencing to a customer is branding, has been the most significant process in terms of promotion, which identify features of exact territory in contribution of competitive activities for being attractive for tourists. The article is aimed to identify the existing and promising tourist brands of Western Kazakhstan. Since territorial branding is a key factor in the development of tourism industry, the authors conducted a survey among respondents from different regions of Kazakhstan to identify potential tourist brands, main associations, as well as challenges and opportunities for recreation and tourism. The research was carried out using the Google Forms platform and sociological survey. The research results prove that there are unofficial leading brands in the region, which are likely to become the region?s official tourist symbols. Besides, both favorable and unfavorable factors for recreation demonstrate the controversial development of tourism industry in the research area. Creation, development, and promotion of a tourist brand plays an important role in the tourism and recreation area. This contributes to strengthening the tourist destination image in the tourism market.

Branding Image melalui Penerapan Pendidikan Inklusif dalam Meningkatkan Daya Saing Madrasah

“…Dengan adanya problematika ini maka penting bagi lembaga untuk mengimplementasikan branding Image agar mampu meningkatkan daya saing lembaga dengan memunculkan inovasi yang unggul yang mampu memikat para konsumen. Sergeyeva et al (2021) mengatakan bahwa, citra merek merupakan sekumpulan asosiasi dalam benak suatu merek yang tersimpan dalam benak atau ingatan konsumen. Kemudian Mundiri (2016) mengatakan bahwa, salah satu dampak pembentukan branding dalam meningkatkan daya saing sekolah yakni minat masuk masyarakat yang meningkat dan kepercayaan masyarakat meningka.…”

“…Dari lingkungan positif yang terbentuk maka seuatu lembaga akan memunculkan image dan stigma baru dikalangan masyarakat dengan keunikan dan kekhasannya dalam membimbing anak didik. image sekolah perlu dibentuk dan diproklamirkan dalam guna memberikan citra positif sehingga kualitas lembaga lebih maju (Sergeyeva et al, 2021). mengatakan bahwa, citra merek merupakan sekumpulan asosiasi Moh.…”

Harmony of Local Wisdom: Building the Image of Madrasah to Increase Competitiveness

“…Implementing a branding image is essential for institutions to increase competitiveness through innovation that attracts consumers (Sergeyeva et al, 2021). The formation of branding can increase public interest and trust in madrasah (Mundiri, 2016).…”

“…The importance of a branding image based on local wisdom is also recognized; it can differentiate MI Miftahul Ulum from other institutions, provide a unique identity, and strengthen the organization's cohesiveness. Local wisdom, which is now starting to be raised, provides an opportunity to integrate organizational cultural characteristics with local culture in strengthening togetherness in educational organizations (Sergeyeva et al, 2021;Mundiri, 2016).…”

Potential for the Development of Agritourism in the Food Supply Zone of the Republic of Kazakhstan, Nur-Sultan City

“…Agritourism is a small branch of agriculture. This is the direction of such an activity that allows to involve the masses of the population living in rural areas of the country and at the same time preserve the local, national color, customs, culture (Sergeyeva et al, 2021). The advantage of agritourism is that it is not focused on the simultaneous attraction of large loans.…”