“…In many cases, optimal additives have turned out to be acids with moderate acidity, such as, acetic acid and benzoic acid (derivatives) ,,,,,. Even though the exact corresponding acid of the used benzaldehyde (or its derivatives) was identified to be a potent additive enhancing the AAR,,,,, surprisingly no connection has been drawn between the known oxidation lability of the aldehyde substrates and the observed additive effects. In the following we will present empirical data implying that in situ autoxidatively formed (substituted) benzoic acid does act as a Brønsted acid co‐catalyst that positively affects the reaction rate and stereochemical outcome of the direct aldol reaction, especially when performing the AAR in aqueous media with low catalyst loadings, as is today's state of the art.…”