Tennis is a globally popular sport that tests players' abilities in all aspects, including mental quality. In tennis, momentum is a psychological phenomenon that reflects the strengths and weaknesses of players. It affects players' mentality, performance, and match results. However, there are still some inadequacies and controversies in the current research on momentum, such as its concept, formation mechanism, quantification method, and actual effect. This study deeply analyzes the concept and formation mechanism of momentum in tennis matches and its influence on the result of the match. Through a combination of data analysis and quantitative methods, this study reveals the importance of momentum changes on player performance and match results. Through the application of AHP-EWM, Welch's T-Test, and Run Test, this paper not only quantifies momentum but also confirms the significance and non-randomness of momentum, refuting the traditional views on the randomness of competition performance fluctuation and success rate. The results of this study not only provide a new perspective for understanding the strategy and dynamics of tennis matches, but also provide practical guidance for athletes' training and competition preparation. In addition, the methodology and findings of this study also have reference value for other sports that need to analyze the impact of momentum, opening up a new path for future sports science research.