Testing and Operationalizing a Model to Measure Creativity at Tertiary Educational Level

Fields, Ziska; Atiku, Sulaiman Olusegun

doi:10.1080/09751122.2015.11890318

Cited by 5 publications

(16 citation statements)

References 2 publications

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“…Emphasis on divergent thinking and novelty is consistent with the typical layperson's conception of creativity but problematic when the solution must be both novel and effective [5]. Creativity occurs on the right side of the brain when ideas are sparked, but to make creativity useful requires both divergent thinking (generating many unique ideas) and convergent thinking (combining those ideas into the best result) [1].…”

Section: Concept Of Creativitymentioning

confidence: 98%

“…This leads modern universities to the ultimate challenge, staying relevant and becoming redundant in a highly competitive market. In this regard, competitiveness expands to additional factors such as off-curriculum activities, innovative and new modules, sport development, development of reading skills, ease of information access and a safe, conducive learning environment [1]. One such additional factor is the addition of creativity as stimulus in the development of the university student [1].…”

Section: The Importance Of Creativity In Higher Educationmentioning

confidence: 99%

“…Creativity specifically has become a critical consideration, because "creativity becomes a force of great value when it is applied to causes that benefit humankind and the world at large" [1].…”

Section: Introductionmentioning

confidence: 99%

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Creativity in Higher Education

Gašpar¹,

Mabić²

2015

ujer

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The paper presents results of research related to perception of creativity in higher education made by the authors at the University of Mostar from Bosnia and Herzegovina. This research was based on a survey conducted among teachers and students at the University. The authors developed two types of questionnaires, one for teachers and the other for students in order to investigate the perception about creativity at the University. Namely, the idea that higher education has key role in development of knowledge-based society and economy has been in the very heart of Bologna process -the overall reform of the higher education in European Union. Also, many official European Union documents identified creativity as a major driving force towards knowledge creation and social and economic advancement through the development of a knowledge society. But, the complex questions of knowledge-based society and economy could not be solved without creative, forward-looking individuals and groups who are not afraid to question established ideas and who are able to cope with the insecurity and uncertainty this entails. If today's universities, including University of Mostar, would not succeed in strengthening creativity of teaching process and education of their teachers and students, development of knowledge society could be at stake. The University of Mostar has been started with implementation of the main postulates of Bologna process since 2005. Almost ten years later, the authors wanted to examine if teachers and students of the University of Mostar are aware of the importance of creativity in higher education for development of knowledge society. That was the main reason why the authors started with research related to perception of creativity at the University of Mostar. The aim of this research was to investigate the awareness of teachers and students of the University related to the necessity to enhance creativity within and by academic community.

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Section: Concept Of Creativitymentioning

confidence: 98%

Section: The Importance Of Creativity In Higher Educationmentioning

confidence: 99%

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Creativity in Higher Education

Gašpar¹,

Mabić²

2015

ujer

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“…The first stage of this study was to develop a conceptual framework to measure the efficacy of BPR implementations in the oil and gas industry using a survey research design. Consequently, exploratory factor analysis (EFA) was used because the number of CSFs of BPR that were necessary to explain the interrelationships among the set of variables were not known, in the Nigerian context, and also the need to determine the underlying dimensions of the constructs (Fields & Atiku, 2015). Based on a framework from Al-Mashari and Zairi (1999), Awolusi (2013) conceptual framework was developed to measure the success of BPR implementation efforts in the Nigerian oil and gas industry.…”

Section: Methodsmentioning

confidence: 99%

“…In addition, establishing the relationship between major BPR imperatives and business performance as a way of forestalling BPR project failure becomes important, thus investigating the CSFs of BPR and profitability could be a step in the right direction (Ringim et al, 2011). Moreover, measuring CSFs of BPR scientifically is imperative, because, what can be measured gets done well, with the possibility of repeated fed back and rewards (Fields & Atiku, 2015;Mustapha, Fakokunde and Awolusi, 2014;Asika and Awolusi, 2013). Khong and Richardson (2003) also believe that a deeper appreciation and understanding of CSFs of BPR through scientific inquiry is desirable.…”

Section: Introductionmentioning

confidence: 99%

Business Process Re-Engineering and Profitability in the Nigerian Oil and Gas Industry: The Mediating Influence of Operational Performance

Awolusi

Atiku

2019

IMBR

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The aim of this study was to operationalize and test a conceptual model to measure the effect ofBusiness Process Re-engineering (BPR) implementation on profitability in the Nigerian oil and gas industry.Based on a framework from Al-Mashari and Zairi, these objectives were achieved using the followingprocedures: reliability and validity analysis, factor analyses (exploratory factor analysis-EFA andconfirmatory factor analysis-CFA) and Structural Equation Modelling (SEM). The model contrived thereforeconfirmed the positive influence of BPR on profitability, as well as the mediating influence of operationalperformance in the Nigerian Oil and Gas industry. Specifically, the structural model shows the positive effectof organizational structure and IT Infrastructures on both profitability and operational performance.However, SEM failed to establish the relationship between management competence and support andprofitability. The study is expected to enhance the adoption and successful implementation of BPRprogrammes in the oil and gas industry.

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Gamification and neuromarketing: A unified approach for improving user experience

Behl

Jayawardena

Shankar

et al. 2023

J of Consumer Behaviour

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Neuroscience and its offshoot as neuromarketing have helped marketers understand neuroscientific aspects of customers while gamification has helped them understand the psyche of consumers. Despite neuromarketing's many potential benefits to businesses, little academic work has been done on the field so far. Most studies have examined consumer shifts during and after pandemics without analyzing them from two critical perspectives: neuroscientific theories and psychology theories. As the two streams of knowledge lean on each other, their interdependence in the field of e‐engagement needs exploration. The purpose of this study is to answer an important question – “How do marketers use gamification and neuromarketing to understand online engagement of consumers?”. We used a quantitative empirical research approach to assess the inter‐relationship between neuromarketing and gamification. The study collected data from digital marketing strategists of retail firms to propose a theoretical framework for self‐determination theory in successfully implementing new age technologies by plugging the cues of gamification and neuromarketing. The framework would be useful for retail firms to design digital marketing strategies for capturing the attention of consumers across different geographies. Findings indicated that, marketers are interested in neuromarketing for two main reasons: first, they think it can help them save money and improve their marketing plans, and second, they think that cutting‐edge research techniques such as brain imaging can help them get more accurate findings.

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Testing and Operationalizing a Model to Measure Creativity at Tertiary Educational Level

Cited by 5 publications

References 2 publications

Creativity in Higher Education

Creativity in Higher Education

Business Process Re-Engineering and Profitability in the Nigerian Oil and Gas Industry: The Mediating Influence of Operational Performance

Gamification and neuromarketing: A unified approach for improving user experience

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