This paper is an exposition of an experiment on revealed preferences, where we posite a novel discrete binary choice model. To estimate this model, we use general estimating equations or . This is a methodology originating in biostatistics for estimating regression models with correlated data. In this paper, we focus on the motivation for our approach, the logic and intuition underlying our analysis and a summary of our findings. The missing technical details, including proofs, are in the working paper by Bunn, et al (2013).