2020
DOI: 10.1002/agr.21632
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Testing local bias in food consumption: The case of fluid milk

Abstract: This article provides the first set of estimates of the degree of local bias in food consumption, by adapting the international trade notion of home bias, or consumers' tendency to favor domestic over imported goods, to local bias, which describes the tendency of consumers to favor local over nonlocal food. Using state boundaries to define local and household data on cow milk purchases from 2007 until 2016 in the New England region, estimates from the Armington model confirm a bias for fluid milk brands identi… Show more

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Cited by 5 publications
(2 citation statements)
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“…Buying local food products has become particularly popular in recent years due to perceived freshness and superior quality of these products, environmental concerns, and consumers' desire to support the local economy (Chambers et al, 2007; Conner et al, 2010; Darby et al, 2008; Durham & Roheim, 2009; Khanal et al, 2020; Martinez et al, 2010; Schneider & Francis, 2005; Winter, 2003). Despite the intended impact of the “Buy Local” trend on local producers, the literature on the “Buy Local” trend has, to our knowledge, focused mainly on the demand side of the market.…”
Section: Introductionmentioning
confidence: 99%
“…Buying local food products has become particularly popular in recent years due to perceived freshness and superior quality of these products, environmental concerns, and consumers' desire to support the local economy (Chambers et al, 2007; Conner et al, 2010; Darby et al, 2008; Durham & Roheim, 2009; Khanal et al, 2020; Martinez et al, 2010; Schneider & Francis, 2005; Winter, 2003). Despite the intended impact of the “Buy Local” trend on local producers, the literature on the “Buy Local” trend has, to our knowledge, focused mainly on the demand side of the market.…”
Section: Introductionmentioning
confidence: 99%
“…Milk consumers are not a homogeneous group-they have quite different expectations and are also attracted to different product characteristics (Tempesta & Vecchiato, 2013). Regional origin can be one of the consumer preferences for milk (Harwood & Drake, 2018;Khanal et al, 2020;Zander & Hamm, 2010). Selling through food retailers could be a promising way to market regional milk because consumers mostly buy their regional products from food retailers or directly from the producer (Spielmann & Bernelin, 2015;Zepeda & Leviten-Reid, 2004).…”
Section: Introductionmentioning
confidence: 99%