Rodrigo and Ato deal with the interesting problem of operationalization of the concept of group polarization. Subjects are ®rst asked to indicate their opinion (or attitude or judgment) on a particular topic on a bipolar scale. The subjects are assigned to a number of groups, and for each group the initial group opinion' on the bipolar scale is determined by simply taking the average of the opinions of the individuals in that group. Next, some form of group discussion takes place, and subjects are again asked to indicate their opinion. These opinions are again averaged within groups to determine the group opinion. Then`group polarization' is de®ned as a shift of the group opinion towards a more extreme position on the bipolar opinion scale.In research on polarization one often studies whether certain types of discussion groups will lead to more polarization than other, hence, groups are often assigned to different conditions in an experimental set-up, and the aim of the research is to compare the (degree of ) polarization between the different kinds of groups (i.e. different experimental conditions).As Rodrigo and Ato rightly emphasize and nicely demonstrate, the concept of group polarization cannot adequately be assessed by the`usual analytical procedure' based on aggregation of positions across groups. This is because group polarization may refer both to a shift from a slightly positive to a strongly positive scale value (thus pertaining to a positive shift) and to a shift from a slightly negative to a strongly negative scale value (thus pertaining to a negative shift). In principle, even if all groups show group polarization, but in half of them this pertains to a positive shift, and in the other half to a negative shift, the average over all groups may hardly change. Therefore, methods testing the group polarization hypothesis by means of procedures that average across groups are not suitable. Rodrigo and Ato interestingly refer to this as`a lack of ®t between the de®nition and the statistical analysis of the group polarization phenomenon'. Indeed, this is a nice example of a situation where standard statistical approaches may lead researchers to answering the wrong research question. In this case polarization is inadvertently studied at the sample level rather than the individual group level, and rather than group polarization, the usually uninteresting concept of`sample polarization' (polarization of the opinion averaged over all groups in each condition) is studied (see McGarty, Turner, Hogg, David & Wetherell, 1992).Rodrigo and Ato refer to the above-described approach as the`traditional parametric approach'. This is somewhat unfortunate, because the`parametric' aspect of the approach (i.e. the fact that