Testing the Linkages Among the Organization?Public Relationship and Attitude and Behavioral Intentions

Ki, Eyun‐Jung; Hon, Linda Childers

doi:10.1207/s1532754xjprr1901_1

Cited by 65 publications

(91 citation statements)

References 63 publications

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“…Some studies have examined OPR as the focal variable for public relations theory and practice (Broom et al, 2000;Taylor, Kent, & White, 2001;Ledingham, 2003;Ki & Hon, 2007). From the perspective of relationship management, the goal of public relations is to establish, nurture, and maintain OPRs rather than manipulate public opinion (Ehling, 1992).…”

Section: Organization-public Relationship (Opr)mentioning

confidence: 99%

“…From the perspective of relationship management, the goal of public relations is to establish, nurture, and maintain OPRs rather than manipulate public opinion (Ehling, 1992). Ki and Hon (2007) argued for the important role of OPR outcomes on attitude and behavioral intentions toward the organization.…”

Section: Organization-public Relationship (Opr)mentioning

confidence: 99%

“…It can be defined as "the degree that the organization and its public trust one another, agree on who has rightful power to influence, experience satisfaction with each other, and commit oneself to one another" (Huang, 1998, p. 12). While many studies have focused on the OPR from the public's perspectives (Ki & Hon, 2007), there are only a handful of studies exploring OPR establishment from the organizations' perspective (i.e., Briones, Kuch, Liu, & Jin, 2011;Lovejoy, Waters, & Saxton, 2012;Nah & Saxton, 2013), especially for sports organizations (i.e., Waters et al, 2010). Furthermore, few studies have focused on how to apply traditional OPR scale to sports organizations' use of social media in managing relationships with the public, how sports organizations can utilize communication tools effectively to build relationships, and moreover, how sports organizations can incorporate relationship management into their use of communication tools.…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

How Do Sports Organizations Use Social Media to Build Relationships? A Content Analysis of NBA Clubs’ Twitter Use

Wang

Zhou

2015

International Journal of Sport Communication

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Social media have been increasingly used by sports organizations to establish relationships with the public. This study explored the Twitter using practices of NBA clubs (N = 30) in the United States in building relationships with their publics during the 2013-14 season.Specifically, it focused on how these clubs used Twitter as a communication tool to build professional, personal, and community relationships through a content analysis of 5561 tweets on their official Twitter sites. The results demonstrated that sports organizations tended to use social media to develop professional relationships with fans via sharing information and promoting products. They utilized several types of communication tools such as retweets, public messages, hyperlinks, and hashtags, among which hashtags were used most frequently. Professional relationships could benefit more from hyperlinks while there could be greater benefit to personal relationships from public messages and retweets and to community relationships from hashtags and hyperlinks. Sports organizations should use these tools effectively to strengthen the professional, personal and community relationship with their publics.ii DEDICATION This thesis is dedicated to everyone who helped me and supported me through the trials

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Section: Organization-public Relationship (Opr)mentioning

confidence: 99%

Section: Organization-public Relationship (Opr)mentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

How Do Sports Organizations Use Social Media to Build Relationships? A Content Analysis of NBA Clubs’ Twitter Use

Wang

Zhou

2015

International Journal of Sport Communication

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“…Public relations has been defined as a management function which helps to build, nurture, and strengthen mutually beneficial relationships between an organization and its publics (Bruning & Ledingham, 2000;Cutlip, Center, & Broom, 2000;Ki & Hon, 2007;Ledingham, 2006). Public relations has been used as a organizational function to reflect an organization's identity and image to its publics (Bromley, 1993;Dowling, 1994;Dutton & Dukerich, 1991;van Riel, 1995).…”

Section: Public Relations and Organizational Identitymentioning

confidence: 99%

The online presence of Turkish banks: Communicating the softer side of corporate identity

Özdora-Akşak

Atakan-Duman

2015

Public Relations Review

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a b s t r a c tThis study tries to understand the process of organizational identity construction and the role of public relations in assisting this process. This study focuses on Turkey's banking sector to understand how organizational identities are constructed and supported by corporate social responsibility (CSR) activities in addition to how they are communicated to stakeholders. The corporate websites and social media accounts (Facebook and Twitter) of the eight largest banks in Turkey are examined through thematic content analysis to understand their identity construction processes and how much they benefit from CSR activities in this process. Institutional theory is utilized in this study to get a deeper understanding of the role of CSR in organizational identity construction. The results reveal that online presence of banks in Turkey tends to emphasize the softer, especially socially responsible side of their organizational identities.

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“…Public relations may help an organization in creating a positive public perception and a strong reputation, and in gaining public support. Good public relations helps build, nurture, and strengthen mutually beneficial relationships between an organization and the public (Bruning & Ledingham, 2000;Ki & Hon, 2007).…”

Section: Organizational Identity Corporate Social Responsibility Andmentioning

confidence: 99%

An analysis of Turkey's telecommunications sector's social responsibility practices online

Özdora-Akşak

2015

Public Relations Review

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a b s t r a c tRooted in social identity theory, this exploratory study focuses on Turkey's four largest telecommunications companies (Turkcell, Türk Telekom, Avea, and Vodafone) to determine how public relations and corporate social responsibility practices help construct organizational identity. To achieve its aim, the study performs a thematic content analysis of the companies' corporate websites and social media accounts. Study results reveal that, in addition to focusing on their core business functions, telecommunications companies in Turkey try to create value and construct a legitimate identity by emphasizing community benefits and their superiority vis-à-vis their competitors. This study also demonstrates that companies' CSR activities play a crucial role in constructing organizational identity and gaining legitimacy.

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Testing the Linkages Among the Organization?Public Relationship and Attitude and Behavioral Intentions

Cited by 65 publications

References 63 publications

How Do Sports Organizations Use Social Media to Build Relationships? A Content Analysis of NBA Clubs’ Twitter Use

How Do Sports Organizations Use Social Media to Build Relationships? A Content Analysis of NBA Clubs’ Twitter Use

The online presence of Turkish banks: Communicating the softer side of corporate identity

An analysis of Turkey's telecommunications sector's social responsibility practices online

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