Testing the sufficiency of the theory of planned behavior: a case of customer dissatisfaction responses in restaurants

Cheng, Simone; Lam, Terry; Hsu, Cheng

doi:10.1016/j.ijhm.2004.10.006

Cited by 133 publications

(96 citation statements)

References 29 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…For example, Westaby (2005) designed four experiments to test the hypotheses of TPB. Driver (1991), Cheng, Lam, andHsu (2005), Baker, Al-Gahtani, and Hubona (2007), and Cronan and Al-Rafee (2008) all confirmed the findings suggested by the TPB model. Thus, the present study posits the following relationships in the context of green consumption behavior:…”

Section: Relationships Among Control Strength Control Belief and Besupporting

confidence: 75%

A Model of Green Consumption Behavior Constructed by the Theory of Planned Behavior

Wu¹,

Chen²

2014

IJMS

150

138

View full text Add to dashboard Cite

In recent years, global warming has become a widespread well-publicized issue. As the general public have become aware of the importance of protecting the environment, consumers have started to evidence a marked preference for green products. This study constructed a model describing the relationships among perceived benefit of green consumption behavior, perceived risk, moral responsibility, normative belief, control strength, control belief, attitude, subjective norms, behavior control, behavior intention, and actual behavior.

show abstract

Section: Relationships Among Control Strength Control Belief and Besupporting

confidence: 75%

A Model of Green Consumption Behavior Constructed by the Theory of Planned Behavior

Wu¹,

Chen²

2014

IJMS

150

138

View full text Add to dashboard Cite

show abstract

“…Moreover, the predictive ability of these models has been demonstrated across a range of consumer domains, including food choices (Cook, Kerr, & Moore, 2002;Louis, Davies, Smith, & Terry, 2007), intentions to purchase environmentally friendly products (Kalafatis, Pollard, East, & Tsogas, 1999) and luxury items such as watches and mobile phones (Mannetti, Pierro, & Livi, 2002), intentions to purchase celebrity merchandise (Chiou, Huang, & Chuang, 2005), intentions to engage in customer dissatisfaction responses (Cheng, Lam, & Hsu, 2005), intentions to use e-coupons (Kang, Hahn, Fortin, Hyun, & Eom, 2006), and even intentions to shoplift (Tonglet, 2002). Indeed, marketing psychologists have noted that the TPB is a useful framework not only for understanding consumer conduct but also for influencing it (e.g., Bansal & Taylor, 1999;Fortin, 2000).…”

Section: The Theory Of Planned Behaviormentioning

confidence: 99%

“…Given that consumer behaviors such as food purchase decisions are repeated frequently and that past research has highlighted the role of past behavior in consumer contexts (e.g., Astrom, 2004;Cheng et al, 2005;Masalu & Astrom, 2001), it is important to demonstrate that the effect of the constructs outlined in the TPB emerge even when the effects of self-reported past behavior are controlled. In the present study, we examined the effects of self-reported past behavior on both consumption intentions and self-reported consumption behavior.…”

Section: The Role Of Self-identity and Past Behavior In Consumer Conductmentioning

confidence: 99%

The Attitude–Behavior Relationship in Consumer Conduct: The Role of Norms, Past Behavior, and Self-Identity

Smith

Terry

Manstead

et al. 2008

The Journal of Social Psychology

205

126

View full text Add to dashboard Cite

ABSTRACT. The authors used a revised planned behavior model in the consumer domain. The revised model incorporated separate measures of descriptive and injunctive/ prescriptive norms, self-identity, and past behavior in an effort to improve the predictive power of the theory of planned behavior (TPB; I. Ajzen, 1985) in relation to a self-reported consumer behavior: purchasing one's preferred soft drink. At Time 1, respondents (N = 112) completed self-report measures of (a) attitudes, (b) perceived behavioral control, (c) descriptive and injunctive/prescriptive norms, (d) self-identity, (e) past behavior, and (f) intentions. The authors assessed self-reported behavior 1 week later (Time 2). Attitudes, injunctive/prescriptive norms, descriptive norms, past behavior, and self-identity were all positively related to purchase intentions, and intentions were predictive of self-reported behavior at Time 2. These findings highlight the utility of the TPB in the consumer domain.

show abstract

“…It influence the intentions held and the more favourable the attitude, the greater the intention to perform the behaviour will be. When determining whether to perform a specific behavior, a person is likely to assess the benefits and the costs resulting from the behavior [31]. For example, in our case, consumers could perceive eating organic foods as experiencing a healthy environmentally friendly activities, eating fresh and healthy food, and being more socially responsible, etc.…”

Section: The Concept Of Attitudesmentioning

confidence: 99%

“…Research has demonstrated that an individual tends to possess a favorable attitude when the outcomes are positively evaluated and, thus, he/she is likely to engage in that specific behavior [27,31,32,33]. In other words, an individual's positive attitude toward a certain behavior strengthens his/her intention to perform the behavior [27].…”

Section: The Concept Of Attitudesmentioning

confidence: 99%

Organic food consumption in China: the moderating role of inertia

Yen

2018

MATEC Web Conf.

View full text Add to dashboard Cite

Abstract. Despite the progressive development of the organic food sector across Taiwan Strait, little is known about how consumers' self congruity will influence organic food decision through various degrees of attitude and whether or not consumers with various degrees of inertia will vary in their intention to buy organic foods. The current study aims to examine the effect of consumption self congruity on behavioral intention related to organic food consumption under the mediating role of attitude as well as the moderating role of inertia. Research data were collected from organic food consumers across Taiwan Strait via a questionnaire survey, eventually obtaining 500 valid questionnaires for analysis. This study tested the overall model fit and hypotheses through structural equation modeling method (SEM). The results show that consumer attitude significantly mediates the effects of self congruity on organic food purchase intention. Moreover, the moderating effect of inertia is statistical significance, indicating that the relationship between attitude and purchase intention becomes weaker in the condition of consumers with higher degree of inertia. Several implications and suggestions are also discussed for organic food providers and marketers.

show abstract

Testing the sufficiency of the theory of planned behavior: a case of customer dissatisfaction responses in restaurants

Cited by 133 publications

References 29 publications

A Model of Green Consumption Behavior Constructed by the Theory of Planned Behavior

A Model of Green Consumption Behavior Constructed by the Theory of Planned Behavior

The Attitude–Behavior Relationship in Consumer Conduct: The Role of Norms, Past Behavior, and Self-Identity

Organic food consumption in China: the moderating role of inertia

Contact Info

Product

Resources

About