“…Specifically in this case, theory could help 1) select effects which might be sample-moderated according to prespecified theoretical expectations, rather than vaguely specified intuitions, 2) select the samples which would make strong tests of underlying constructs, xi 3) aid in designing a moderating measure that goes beyond a binary split of an amalgamation of archival data sources that correspond to letters in an acronym, and 4) evaluate the strength of underlying evidence. Alas, this test has not been conducted yet, but theoretically-driven approaches to culture tend to be able to specify when cultural heterogeneity is expected (e.g., Gervais et al, 2017;Henrich et al, 2006;Kitayama & Cohen, 2010;Kline et al, 2018;Legare et al, 2012;McNamara et al, 2019;Purzycki et al, 2016;Smaldino, Lukaszewski, et al, 2019;Willard & Cingl, 2017), while also being able to specify instances where homogeneity might instead be more likely (e.g., Apicella et al, 2012;Sznycer et al, 2017).…”