<p>By only
publishing the positive and successful results of our research, we as a field
are limiting scientific advances and exercising poor stewardship of financial
resources. By moving toward norms that include disseminating failed, unexpected,
and tangential results, we have the opportunity to not only increase the
efficiency of science, but also advance new discoveries. Of the broad scientific
disciplines, chemistry in particular is poised to take advantage of
already-existing, relatively low-barrier approaches to change the scientific
publishing culture.</p>