“…Text-speak is often word-like and has lexical representation (Head, Helton, Neumann, Russell, & Shears, 2011;Ganushchak, Krott, & Meyer, 2012); however, reading text-speak can be cognitively demanding. Indeed, for those who are literate, word activation is generally automatic and captures attention (Stroop, 1935); conversely, text-speak is not as automatically activated and requires more cognitive effort to process (Ganushchak, Krott, & Meyer, 2010;Head, Russell, Dorahy, Neumann, & Helton, 2011;Perea, Acha, & Carreiras, 2009).…”