New paradigms of machine processing are made possible by recent advancements in AI, which allowed for a transition from data-driven, discriminative AI jobs to complex, creative tasks through generative AI. Generative AI is an exciting & quickly developing field with enormous potential for problem-solving, data synthesis, & creative expression. GANs have emerged as an AI research hotspot. GANs are based on theory of adversarial learning and consist of a discriminator & generator. Estimating possible distribution of actual data samples & creating new samples are objectives of GANs. GANs are extensively researched because of their numerous potential applications (voice & language processing, image & vision computing, etc). The chapter provides clarification on the notion of generative AI & emphasizes its significance in the context of AI. It offers an in-depth exploration of different methods employed in generative AI. It analyzes current state of the art in GANs & provides an outlook for future. It draws attention to the field's present shortcomings & possible future advancements.